SOMERSET, N.J., Aug. 13, 2009 (GLOBE NEWSWIRE) -- Ventiv Professional Development Group, an inVentiv Health company (Nasdaq:VTIV) and a leading provider of learning solutions to the pharmaceutical and life sciences industry, today announced it has rebranded under the new name, "Preceptiv Learning Solutions."
Over the past year, Ventiv Professional Development Group integrated its services with the capabilities of ASERT and DialogCoach(r), two specialty training and education businesses acquired by inVentiv in 2006, to create a single, consolidated business unit. In conjunction with this realignment, the company opted to relaunch under a new brand.
"Bringing ASERT and DialogCoach into the organization gave us an opportunity to refocus on building a suite of best-in-class learning solutions that includes creative instructional design, customized and innovative learning, oncology therapeutic expertise, and leadership development solutions. Our new name -- Preceptiv Learning Solutions -- supports our enhanced offering and unique ability to build our clients' confidence in the skills and competence of their teams," said Bryan Horveath, Senior Vice President and Managing Director of Preceptiv Learning Solutions.
Drawn from the word "preceptor," which means tutor or teacher, the Preceptiv name reflects the company's role as a leader in helping clients achieve their training goals. The new logo, which depicts three interlocking infinity symbols forming the triangular delta symbol indicative of change, represents the company's dedication to driving transformation in its clients' organizations. The new Preceptiv name and logo were developed by Y Brand, an inVentiv Health company specializing in healthcare branding.
"As the healthcare selling environment grows increasingly complex, the importance of effective learning and development programs for pharmaceutical sales teams has never been greater. Preceptiv Learning Solutions, backed by the full resources of inVentiv Health, is uniquely positioned to drive sales success by developing training programs that are customized to meet the challenges facing today's healthcare companies," said Peter Marchesini, Chief Learning Officer of inVentiv Health.
Earlier this year, inVentiv Health was ranked #39 by Training Magazine in their annual list of the 125 top training companies. This is the fifth consecutive year inVentiv has made the list.
About inVentiv Health
inVentiv Health, Inc. (Nasdaq:VTIV) is an insights-driven global healthcare leader that provides dynamic solutions to deliver customer and patient success. inVentiv delivers its customized clinical, sales, marketing and communications solutions through its four core business segments: inVentiv Clinical, inVentiv Communications, inVentiv Commercial, and inVentiv Patient Outcomes. inVentiv Health's client roster is comprised of more than 350 leading pharmaceutical, biotech, life sciences and healthcare payor companies, including all top 20 global pharmaceutical manufacturers. For more information, visit www.inventivhealth.com.
The inVentiv Health, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=4942
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks that may cause inVentiv Health's performance to differ materially. Such risks include, without limitation, the potential impact of a recessionary environment on our customers and business; the possibility that customer agreements will be terminated or not renewed; our ability to grow our existing client relationships, obtain new clients and cross-sell our services; and changes in trends in the pharmaceutical industries or in pharmaceutical outsourcing. Readers of this press release are referred to documents filed from time to time by inVentiv Health, Inc. with the Securities and Exchange Commission for further discussion of these and other factors.