For immediate release Sportingbet chooses Entraction for selected European markets Solna, Sweden (17 August 2009). Sportingbet has joined the Entraction network to offer poker in selected European markets to complement their current offer. Sportingbet has successfully launched their first site in Entraction's network, allowing more European players to play poker with Sportingbet. “We are proud to welcome Sportingbet to our network. This deal shows that Entraction is an attractive partner for the largest players in the online gaming industry,” says Peter Åström, CEO of Entraction. For more information, please contact: Peter Åström CEO, +46 8 564 884 60 Pia Rosin, Corporate Communications Director, +46 70 753 22 46 About Entraction Entraction is an international group within the digital gaming industry. Entraction Holding works with general issues relating to strategy and business development, as well as the provision of financing and skills within the Group. The company continuously evaluates business opportunities that can strengthen and develop the Group. Entraction Solutions offers complete software systems for online gaming and operates one of the largest open poker networks in the world. The company offers partners software for poker, betting, casino and bingo, as well as peripheral services, such as web design, gaming licenses, operation, payment solutions, promotional tools and 24-hour end-user support. The poker network is operated by subsidiaries in Malta that are licensed to market and conduct proprietary gaming activities and to deliver gaming services to partners in the poker network. Entraction Holding AB is listed on First North Premier and has approx. 7.800 shareholders. The company's Certified Advisor is Remium AB. Visit www.entraction.com for more information. About Sportingbet plc Sportingbet Plc is one of the world's leading online sports betting and gaming operators and was established in 1998. It has been listed on the Alternative Investment Market (AIM) of the London Stock Exchange since 2001, The Group does business in over 27 countries and takes bets in 22 languages. More than half a million people bet with Sportingbet.com worldwide and the Group accepts 64 million different bets every year. Besides sports betting, the Group offers a full suite of poker, casino and virtual games.