Contact Information: Mercent PR Contact: Kristine Szarkowitz Tel: 206.310.5323
Mercent Launches Support for Amazon.com's 'Checkout by Amazon' Payments Program; Extends Services for Amazon.com Third-Party Marketplace Sellers
| Source: Mercent
LAS VEGAS, NV--(Marketwire - September 23, 2009) - SHOP.ORG ANNUAL SUMMIT -- Mercent™, a leading provider of
on-demand marketing solutions for retailers, today announced expanded
support for Amazon.com with complete integration to Amazon's Checkout by
Amazon™(CBA) payments program.
Checkout by Amazon is an e-commerce checkout and payment solution that
provides online shoppers with a secure and familiar checkout experience
when shopping on the Amazon.com marketplace. The product offers a set of
unique features that include Amazon's 1-Click® ordering and tools to
manage shipping charges, sales tax, promotions, and post-sale activities
including refunds, cancellations, and charge backs.
As one of Amazon's leading marketplace partners, Mercent has fully
integrated its Mercent Retail™ shopping feed management platform with
the Checkout by Amazon program, giving retail clients the ability to reach,
target and sell merchandise directly to Amazon's 95 million active buyers,
and process online purchases through the convenient and familiar Amazon
checkout experience. Additionally, the Mercent Retail-to-CBA system
integration allows merchants to offer consumers single-click ordering
capabilities and Amazon's popular 'A-to-Z' purchase guarantee.
According to Eric Best, CEO of Mercent, "For online retailers, Mercent's
integration with the Checkout by Amazon program improves buyer conversions,
increases product sales and revenues, and delivers a superior consumer
shopping experience."
Mercent Retail is a comprehensive on-demand, online channel management
platform designed exclusively for multi-channel retailers, giving
merchants the power to reach more than 200 million customers with targeted
products through the most popular online marketing channels. Based on a
proven and industry-leading platform, Mercent Retail offers seamless
integration with back-end retail e-commerce systems and turnkey data
integration with analytics and paid search platforms to give retailers
campaign intelligence and the power to change product promotions and offers
'on-the-fly.' Most important, the SAAS platform makes it easy and
cost-effective for merchants to increase sales revenue, improve gross
margins and optimize their return on advertising spend by promoting and
selling the right products with the right merchandising offers on key
retail channels.
Mercent Retail™ helps the world's leading online retailers promote their
products across online transactional marketplaces like Amazon and eBay. The
technology handles the complex and unique challenges of managing multiple
data feed exchanges and is ideally suited for connecting retail systems
with sophisticated online marketplace and comparison shopping APIs. Mercent
Retail also addresses the correct mapping of products, automates order
processing, and provides ongoing data feed monitoring to rapidly and
efficiently grow marketplace revenues.
Mercent is exhibiting at this year's Shop.org Annual Summit in
Booth #618. The conference takes place this week, September 21-23, 2009
at the Mandalay Bay Resort and Casino in Las Vegas, NV. For an in-person
demo contact Mercent Sales at 206-832-3900 or email sales@mercent.com.
Information regarding Mercent Retail shopping
feed management technology, Mercent
Performance marketing services, and the complete list of online marketing channels in
the Mercent Shopping Network is available at www.mercent.com.
About Mercent
Mercent is a leading provider of online channel marketing technology and
services for retailers. Through its award-winning Mercent Retail™ SAAS
technology and Mercent Performance™ professional services, Mercent helps
the world's most successful online merchants including 1-800-Flowers, Bass
Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI
optimize online shopping channel marketing campaigns to drive customer
acquisition, revenues, profits, and inventory velocity. Mercent is the
single point of integration with a vast online advertising network that
includes transactional marketplaces, comparison shopping
engines (CSEs), and paid inclusion and affiliate marketing programs.
The company is a Selling on Amazon.com Certified System Integrator, Buy.com
Gold Certified Partner, eBay Certified Provider, certified Google Product
Search Partner and Yahoo! Search Submit Pro certified feed provider.
Founded by a seasoned team of Amazon.com veterans, Mercent is a
venture-funded company based in Seattle, WA. For more information, visit
www.mercent.com.