Leading global marketing and technology agency LBi to boost HMV's online sales with re- engineered search engine

PRESS RELEASE
Stockholm/Amsterdam, 30 September 2009


Strategic technical partner, LBi, last week launched the first phase
of HMV's new e-commerce platform - a new search engine that will
support the company's growth plans and the anticipated increase in
online purchasing from customers.  The new search engine will provide
faster search, better search results, faceted navigation, improved
ability to merchandise products, increased ability to personalise the
user experience and will allow HMV to support increased growth in
online sales.   The new search engine will enable consumers to find
what they are looking for more easily, leading to an easier
purchase experience.  Also, HMV will be able to get to know their
customers as individuals and communicate with them about things that
will interest them.

HMV is the UK and Ireland's leading specialist retailer of Music,
DVD/Video, Computer Games and Related Products. The company operates
around 200 stores in key shopping locations nationwide, equating to
over 1million sq. ft. of trading space, as well as a successful
online store at www.hmv.co.uk, operated by HMV Guernsey.   HMV is
part of HMV Group plc, which as of April 2004 operated 366 HMV stores
in eight countries across Europe, North America and Pacific Asia as
well as 193 Waterstone's stores principally in the UK and Ireland.
All of the Group's operations, both in the United Kingdom and
internationally, are wholly owned.

LBi acted as strategic consultants and guided HMV through a detailed
analysis which highlighted the limitations of the current e-commerce
platform. LBi was named HMV's lead partner and asked to deliver a
2-year programme of work to replace the existing platform and using a
technology stack able to support the significant growth HMV have seen
in the online channel.  LBi assisted HMV with vendor selection and
chose Endeca as the search partner for this phase of work.  LBi are
currently helping HMV to select and implement the remaining
technologies within the new platform which will go live in 2010.

LBi and HMV have enjoyed a strong relationship since April 2007 which
has spanned engagements in digital strategy, web design and build,
search engine optimisation, technology, design and implementation,
user research, testing and quality assurance. In 2008 LBi designed
and delivered HMV's new social discovery site: getcloser.com.  LBi
were then engaged in late 2008 to help solve a critical business
issue: the declining capability of its ecommerce platform.

For further information please contact:
Sarah Van Praagh, Head of PR, LBi
+44 20 7063 6141, sarah.vanpraagh@lbi.com
Imogen Thacker, Marketing & PR Assistant, LBi
+44 20 7063 6155, imogen.thacker@lbi.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com

About HMV:
HMV is the UK and Ireland's leading specialist retailer of Music,
DVD/Video, Computer Games and Related Products. The company operates
around 200 stores in key shopping locations nationwide, equating to
over 1million sq. ft. of trading space, as well as a successful
online store at www.hmv.co.uk, operated by HMV Guernsey.   HMV is
part of HMV Group plc, which as of April 2004 operated 366 HMV stores
in eight countries across Europe, North America and Pacific Asia as
well as 193 Waterstone's stores principally in the UK and Ireland.
All of the Group's operations, both in the United Kingdom and
internationally, are wholly owned

About LBi:
LBi is a global digital marketing and technology agency, blending
insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind in Europe, LBi
provides the full range of digital capabilities, including digital
strategy, branded content, service design, media, CRM, technology,
managed hosting and support services. The Company employs over 1,500
professionals located primarily in the major European, American and
Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels,
London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed
on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol:
LBI).
www.lbi.com