Contact Information: Lisa Bennett Kaltura (212) 981-3965 lisa.bennett@kaltura.com
Epic Records Launches Chevelle Video Remix Site Using Kaltura's Open Source Online Video Platform
Fans of the New Chevelle Album 'Sci-fi Crimes' Can Create Their Own Version of the Music Video for the Hit Single 'Jars' -- Powered by Kaltura
| Source: Kaltura
CAMBRIDGE, MA and NEW YORK, NY--(Marketwire - October 13, 2009) - Epic Records, a leading
record label owned and operated by Sony Music Entertainment, has partnered
with Kaltura, (http://www.kaltura.com), developer of the first open source
online video platform, to power the Chevelle Remix Site as part of the
promotion of the new Chevelle album 'Sci-fi Crimes,' featuring the hit
single 'Jars.' The newly launched site allows Chevelle fans to create
their own 'Jars' music video using Kaltura's open source video platform
including its online remix tool. The site can be seen at
http://www.chevelleinc.com/videoremix.
"The value of Kaltura's technology to us is the ability to encourage fans,
both casual and die-hard, to engage on a deeper level with the Chevelle's
video. The user interface is simple and easy which makes it inviting to
all, regardless of their skill level in video editing," said Jason Lekberg,
Marketing Manager at Epic Records. "Video has proven to be one of the most
engaging sources of content online and this tool provides us with extra
exposure to help make up for the shrinking placement opportunities on the
traditional music video channels."
The Chevelle Remix Site allows fans to create a 'Jars' music video by
mashing up images, video, and the 'Jars' soundtrack provided by Epic
Records taken from the new Chevelle album. Using Kaltura's platform,
users can drag and drop clips from the clips library, add transitions,
effects, overlays and more.
"We are experiencing growing demand from agencies and brands for
user-generated campaigns. Our remixing tool has proven to boost user
engagement and time spent on site," said Ron Yekutiel, Kaltura Chairman and
CEO. "We are excited and proud to partner with Epic Records and Chevelle."
About Epic Records
EPIC RECORDS, a division of SONY Music Entertainment, is a trailblazing
multi-media entertainment company and the creative habitat of some of
today's most vital and diverse musical artists such as Shakira, Sean
Kingston, Natasha Bedingfield, Sara Bareilles, Incubus, The Fray and Ozzy
Osbourne to name a few.
About Kaltura
Kaltura provides the world's first Open Source Online Video Platform. With
more than 38,000 active publishers, Kaltura's flexible framework empowers
any site with advanced video functionality. Founded in 2006, Kaltura's open
source code is available as a free Software Development Kit and as
downloadable packages for leading platforms -- such as Drupal, WordPress,
MindTouch, Moodle and MediaWiki. Kaltura also provides supplementary paid
services including maintenance, support, integration, professional
development, streaming and hosting, ad serving, content syndication, and
aggregation of related third party services. Since its public launch, New
York-based Kaltura has won numerous awards, such as Microsoft and
TheMarker's 'Most Promising Start-up in Israel' for 2009, TechCrunch40
People's Choice award, Mashable's 'Open Web' award, AlwaysOn's top 250
global company and top 100 media company awards, and TV Week's 5 Video
Startups to Watch in 2009. For more information, visit www.kaltura.com.