Mass Hysteria Entertainment Announces Hiring of New Media Pioneer Brent Friedman

HOLLYWOOD, CA--(Marketwire - October 14, 2009) - Mass Hysteria Entertainment Company, Inc. ("MHYS" or the "Company") (PINKSHEETS: MHYS) is pleased to announce the addition of Brent Friedman to the executive roster as Senior Vice-President of Technology. Following an extensive career in film, television and videogames, Mr. Friedman co-founded Electric Farm Entertainment three years ago. At EFE, Mr. Friedman created and produced the groundbreaking multi-platform series "Afterworld" and "Gemini Division," with two new series, "Woke Up Dead" and "Valemont" currently in release.

"As evidenced by his innovations at Electric Farm, Brent has a keen understanding of the unique relationship that's developing today between technology and content. Brent will be spearheading Mass Hysteria's efforts to bring its proprietary interactive experience into the theatrical arena," said Daniel Grodnik, Mass Hysteria's CEO.

"I'm excited to help Mass Hysteria re-invent the movie-going experience. I think it's going to be revolutionary," said Friedman. Mike Greenfield, Mass Hysteria's Senior Vice-President, was responsible for bringing Brett to the attention of the Company.

About Mass Hysteria Entertainment Company, Inc.

Incorporated in Nevada and headquartered in Hollywood, California the Company is an innovative motion picture studio that produces branded film content for the young adult market including theatrical, DVD, and television distribution managed by veteran motion picture producer Daniel Grodnik. Mass Hysteria's plan is to produce a slate of films that appeal specifically to the youth market. The company website is www.masshysteriafilms.com

Forward-Looking Safe Harbor Statement:

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially from forecasted results. These risks and uncertainties include product demand, market competition, fluctuations in advertising payouts, delays in website & application development, technical issues beyond our control, reliance on the various platforms that we build applications on, and risks inherent in our operations. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov. All traffic statistics are recent averages.

Contact Information: For more information or media inquiries, please contact: Daniel Grodnik +1 (818) 567-6190