LANE PR Launches Social Media Services for Online Reputation Management
Employee Policies and Communication Program Part of Package
| Source: LANE PR
PORTLAND, OR--(Marketwire - October 19, 2009) - LANE PR
has developed a new online
reputation management service. The service includes online reputation
monitoring, online spokesperson training, tools and employee guidelines.
The service is designed to help companies and their employees better build
and manage their reputations online.
Many LANE PR clients have built sales, improved customer service, gained
valuable market insights and increased search engine placements through
this service. LANE PR's service is designed for senior management teams who
are interested in the opportunities that social media presents yet
concerned about the potential liabilities. LANE PR researched the employee
policies of large, national companies and combined that with the agency's
hands-on experience to develop a policy guidebook and training tools that
can be tailored to any size of business in any industry.
"Companies need to know that their employees are using social media and
that the line between personal and professional is crossed when they
mention the company's name. This presents both an opportunity and a risk
for companies," said Wendy Lane, president and founder of LANE PR. "LANE
PR's newest service offers the tools companies need to successfully manage
this risk and use social media effectively to manage their online
reputation."
According to a new report from Forrester Research, more than four in five
U.S. adults who are online report using social media at least once a month.
About LANE PR
LANE PR is an independently held public relations firm dedicated to driving
business success for clients. Founded by Wendy Lane in 1990 to provide
results-driven public relations campaigns that add value to a company's
bottom line, today the agency is recognized among the top independent
public relations firms in the U.S. The firm's creative and responsive
teams have received numerous industry awards, but our most important
measure of success continues to be the growth we've generated through our
outstanding track-record and referrals we receive from happy clients. For
more information about LANE PR, visit www.lanepr.com.