QuickLive Lifetime offers unique "pay as you grow" scalable integrated eCommerce and marketing services platform

PRESS RELEASE
Stockholm/Amsterdam/London 19 October 2009

QuickLive Lifetime provides the only fully scalable eCommerce
platform that will allow an online business to grow from
software-as-a-service (SaaS) entry level to multi-million SKU
enterprise ownership without the need for costly re-platforming

QuickLive Lifetime enables businesses to standardise on best-in-class
solutions from the outset

Unique stepped approach to licensing, implementation and business
services fills a gap in the eCommerce marketplace


QuickLive Lifetime 'powered by hybris', a new integrated eCommerce
and marketing services platform will be launched tomorrow at E
Commerce Expo 2009. QuickLive Lifetime enables businesses to
standardise on cutting-edge eCommerce solutions and marketing
services from the outset. It provides businesses with the
flexibility, functionality, scalability and ability to customise as
required to accommodate future growth. It enables them to respond to
market and consumer demand as the organisation moves along the
'maturity curve' without the need for costly re-platforming.
QuickLive Lifetime was developed jointly by hybris (www.hybris.com),
a leading multi-channel commerce and communication software vendor,
LBi Technology (www.lbi.com), the Technology Division of the largest
full-service digital marketing and technology agency in Europe, and
Portaltech (www.portaltech.co.uk), a leading UK eCommerce systems
integrator and consultancy.

QuickLive Lifetime is offered either on a SaaS or software ownership
basis and supports both B2C and B2B cross channel commerce
requirements for businesses of all sizes. The highly configurable
platform offers rapid implementation and significantly reduces the
cost of ownership overall.

It will enable start up businesses to invest in a fully managed,
low-entry, low risk solution but will also support the need for
customisation as the business grows, without the costly move to a
software ownership model. Improved response times, increased capacity
for range extension and the introduction of cross-channel
capabilities can easily be managed through the virtualised hosting
model giving businesses more power, when they need it. Large scale
businesses will be able to move from a fully managed to a self
managed environment, as they reach maturity. Different ways to
maximise service and minimise costs might be considered but
re-platforming will not be necessary. The organisation will be able
to protect existing configurations and customisations and move to
software ownership with an investment in a hybris enterprise level
licence.


This "stepped" approach to licensing, implementation support and
business services is offered with a scalable fixed monthly fee to
fledging businesses and mature organisations alike. This model can be
used throughout the eCommerce lifecycle, with customisation,
implementation, support and maintenance provided by Portaltech and
the virtualised hosting environment together with design and online
marketing services - including Web design, SEO, content management,
CRM, merchandising and Web analytics - provided by LBi Technology.

Andrew Piscina, UK Country Manager for hybris, said; "We are
delighted to be working with LBi Technology and Portaltech to enable
businesses to invest in their preferred eCommerce platform and
benefit from sophisticated marketing services from the first day of
trading. We are pleased to be able to offer a clear growth and
migration path from a fully managed hosted solution for start-ups to
software ownership on an enterprise scale. We are confident that
QuickLive Lifetime will prove to be an extremely attractive
proposition for organisations which may be starting small and want to
minimise risk but have big plans for the future and want to take
advantage of next generation customer experience technologies and
services from the outset."

John Williams, Chief Technology Officer at LBi Technology said; "The
QuickLive Lifetime service is a unique offer that allows a business
the control, flexibility and functionality changes to drive the
growth of revenue within a SaaS "pay as you grow" model. Buying an
eCommerce platform is like getting onto the property ladder. In the
past, businesses have left behind their investments in SaaS solutions
and had to pay huge premiums to set up dedicated platforms that they
can shape to their business needs. QuickLive Lifetime solves this
problem. LBi is able to deliver world-class hosting and a full range
of digital marketing services to complete the service."

Andrew Walker, CEO of Portaltech, said; "The collaboration with LBi
Technology and hybris to deliver QuickLive Lifetime as a stepped SaaS
solution not only provides a future proof eCommerce strategy but
provides a complete business solution for organisations that want to
make fast and successful entrances into the online world, building
brands and creating excellent customer experiences that will attract
and retain customers in the long term."

- ENDS -

Note to Editors:

John Williams, Chief Technology Officer at LBi Technology will be
talking about QuickLive Lifetime and the benefits of joining 'the
eCommerce property ladder' at E Commerce Expo on Wednesday 21 October
at 11.00am in the Multi Channel Retailing Theatre.


For further information please contact:
James Cooper or Mel Oxford
Ascendant Communications
Tel: +44 (0) 208 241 6226/ 07515 632065
E-mail: jcooper@acendcomms.net/moxford@ascendcomms.net
Sarah Van Praagh, Head of PR, LBi
+44 20 7063 6141, sarah.vanpraagh@lbi.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com

About hybris
http://www.hybris.com
hybris is a leading vendor of multi-channel commerce and
communication software. Its clear vision about the need for
consistency, co-ordination and personalisation of information across
all channels and throughout all phases of the customer lifecycle has
resulted in the development of an integrated solution which supports
the industrialisation and automation of communication, sales and
support processes. It is spearheading innovation in this field,
enabling businesses to communicate and sell across all channels in a
consistent and effective way.

Established in 1997, hybris has a proven track record of
profitability and growth, with ambitious expansion plans for the
future. Headquartered in Munich, it has offices in the UK,
Netherlands, Switzerland and Sweden. Its international presence is
extended via a dedicated network of business and technology partners
across Europe and the USA. It has over 150 customers worldwide
running more than 1.500 websites "powered by hybris". Customers are
global brands from retail and manufacturing industries, including:
Toys 'R' Us, Adidas, Pirelli, Conrad, Norgren, Lufthansa, Reebok,
Grundfos, Demag, Sika, Bunzl UK & Ireland, Phonak, Waterstone's and
Rexel.

About LBi Technology
http://www.lbi.com
LBi Technology Division is a division of LBi which is a global
digital marketing and technology agency, blending insight, creativity
and expertise to solve business problems. The largest full-service
agency of its kind in Europe, LBi provides the full range of digital
capabilities including: digital strategy, branded content, service
design, media, CRM, technology, managed hosting and support services.
The Company employs over 1,600 professionals located primarily in the
major European, American and Asian business centers, including:
Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New
York, Paris and Stockholm. LBi is listed on NASDAQ OMX in Stockholm
and NYSE Euronext in Amsterdam.

About Portaltech
http://www.portaltech.co.uk
Portaltech is a business and technology consultancy that focuses on
the design, implementation, integration and support of eCommerce
solutions. It works with its customers to gain a deep understanding
of their market spaces and business challenges so that it can develop
transactional applications and Web sites that deliver real business
benefits. Portaltech measures its success through the increased
revenues and cost savings that these solutions generate.

As an e-business consultancy with unique cross-sector experience
gained in online and multi-channel environments, Portaltech's
proposition is unrivalled in the UK. It works on business and
technology initiatives for a range of leading brands and companies
both large and small, including: The Body Shop, Long Tall Sally, The
Royal Mail, Premier Farnell, Sony and Vodafone.