-- Tuesday, November 3, 2009 at the Anaheim Marriott, 700 West Convention
Way, Anaheim, CA 92802 from 7:30 a.m. - 12:00 p.m.
-- Wednesday, November 4, 2009 at the Ontario Marriott, 2200 East Holt
Boulevard, Ontario, CA 91761 from 7:30 a.m. - 12:00 p.m.
-- Thursday, November 5, 2009 at the Marriott Woodland Hills, 21850
Oxnard Street, Woodland Hills, CA 91367 from 7:30 a.m. - 12:00 p.m.
This seminar will show attendees how to use direct mail to boost sales,
convert more leads into customers, target ideal prospects from over 40,000
available mailing lists, and team up with the U.S. Postal Service for
optimal, cost-effective mailings.
According to the U.S. Postal Service's Household Diary study released in
August 2009 advertising mail spending was at $59.7 billion in 2008,
accounting for 22 percent of all advertising spending and ranked only below
television, while overall households received 99.6 billion pieces of
advertising mail in 2008.
Presenting will be a group of top direct mail experts with over 50 years of
combined experience in the direct marketing
industry. Keith Goodman is a 20-year direct marketing veteran who has
helped companies such as IBM, Hughes and Amway increase their direct mail
profitability and achieve greater return on investment for their marketing
dollars. Dan Anglin has 10 years of data experience and has worked with
Fortune 500 firms such as Microsoft, AOL and Time Warner. Arnie Cohen has
assisted businesses in effectively executing mailings for 23 years. Cohen
is active in various industry groups and heavily involved with new U.S.
Postal Service technological advances.
A special presentation from the U.S. Postal Service will also provide
attendees with insight into what the U.S. Postal Service can do to help
local businesses with their mailing and shipping needs.
Anne Virnig of Leading Edge, Inc. attended the seminar last year and said,
"I gained an in-depth understanding of what it takes to put together a
successful direct mail campaign by attending. The seminar provided
practical and valuable information, and I would recommend it to anyone
planning to use direct mail."
"Typically a recession drives small businesses to evaluate, re-design and
refine their product offerings and marketing processes as they focus on
cash flow, costs, customer retention and survival," said Keith Goodman,
vice president of corporate solutions for Modern Postcard. "Our goal is to
help business marketers learn how to be innovative, send the right message
to the right person, and create new opportunities for increasing their
revenues despite the economic climate."
Attendees will learn insightful direct mail information about understanding
list opportunities, improving mail delivery and reducing postage costs,
including:
-- Why you should use direct mail -- the numbers, benefits and expectations
-- How to design a business marketing plan that will turn expectations into
revenues
-- How to write compelling copy targeting recipients and maximizing
responses
-- Using offers and a call-to-action to increase conversion rates and return
on investment
-- Testing and tracking direct mail successes for increasingly effective
campaigns
-- Identifying the right prospects
-- How to enrich your customer base for better results
-- How analytics can help target prospects most likely to do business with
you
-- Choosing from more than 40,000 available lists to get the best response
rate
-- Maximizing on-time mail delivery through effective address hygiene
-- Identifying the "money wasters" in your mailing lists
-- Taking advantage of postage discounts for mailings
-- Using drop shipping to enhance delivery and cut costs
-- Tracking your mail through the mail stream with Intelligent Mail Bar
Code™
The Direct Mail Crash Course is a half-day seminar that costs $59 to
attend. As a special incentive, all attendees will receive $250 in free
printing for their first direct mail campaign, easily recouping the cost of
the seminar. Registrations are limited and can be made at:
www.modernpostcard.com/seminar or by telephone at 800.959.8365 ext. 2135.
About Modern Postcard
Located in Carlsbad, California, Modern Postcard is a full-service direct
marketing provider of postcard products and direct mail services, as well
as emerging direct marketing applications and Web-based solutions to
efficiently manage and execute campaigns.
With more than 25 years of experience, Modern Postcard manages all
operations in-house from its 75,000 square foot, state-of-the-art facility.
The company provides services ranging from layout and design, data printing
(VDP), pURL and digital imaging color programs, to account management,
mailing lists, and mailing services. Visit www.modernpostcard.com or call
1.800.959.8365.
Contact Information: Media Contacts: Kristin Gabriel Tel: 323.650.2838 MarCom New Media www.marcomnewmedia.com Fred Hernandez Tel: 800.959.8365 x2063 Modern Postcard 1675 Faraday Avenue Carlsbad, CA 92008 www.modernpostcard.com