Contact Information: Media Contact: Ross McWilliams McWilliams|Ballard 703.535.5550
McWilliams|Ballard Marks Sales Milestone at Metropole
| Source: McWilliams Ballard
WASHINGTON, DC--(Marketwire - October 20, 2009) - McWilliams|Ballard, an Alexandria, VA-based
new home sales and marketing company, announced today the results of its
efforts since being selected this past May to manage sales at Metropole, a
high-end Washington, DC condominium. In less than six months, Metropole
has tallied 25 sales, totaling over $14 million in revenue, more than any
other condominium in the Logan Circle and U Street Corridor submarkets.
Metropole, located at the corners of 15th and P Streets, NW, was originally
developed by Washington, DC-based Metropolis Development. Final
construction close-out and asset management efforts are being overseen by
Trade Street Partners, a North Carolina-based asset manager. Commenting on
the recent uptick in sales at Metropole, Russ Whitworth, a Principal of
Trade Street Partners noted, "McWilliams|Ballard has been essential to the
continued success of Metropole. Their professional and straight forward
approach to sales and marketing has enabled us to realize our goal of
positioning Metropole as one of the best selling condominium communities in
all of Washington."
Metropole is well on its way to sellout, with only 30 of its 90 residences
remaining. Prices for the homes range from $399,900 for a one bedroom loft
to $2 million for a two-level penthouse with roof terrace. Amenities
include a ground floor retail level with tenants such as Vida Fitness and
Bang Salon, concierge, on-site guest suites, and several environmentally
friendly "green" features.
"We are proud that our unique approach to sales and marketing has been so
effective at Metropole," says Ross McWilliams, President of
McWilliams|Ballard. "With its prime location and phenomenal features and
amenities, the original vision of Metropole as an anchor in the community
is now being realized."
About McWilliams|Ballard
McWilliams|Ballard, headquartered in Alexandria, VA, is a progressive sales
and marketing firm specializing in multi-family housing. The firm creates
partnerships with developers and builders to provide start to finish sales
and marketing solutions as well as effective consulting and market
research. While based in the Washington, D.C. metropolitan area, the
firm's experience is wide ranging with successful work in ten states
nationwide. Founded in 1996, McWilliams|Ballard has quickly become one of
the most successful real estate and marketing firms on the East Coast.
Real Trends 500 -- the annual research report which names the country's
largest and most successful residential real estate firms, has identified
McWilliams|Ballard as one of the two largest sales firms in the country
whose sole focus is new project development. In 2008 The Washington
Business Journal ranked McWilliams|Ballard the 5th largest Residential Real
Estate Company in the Washington Metropolitan Area.