MURRIETA, Calif., Nov. 4, 2009 (GLOBE NEWSWIRE) -- Left Behind Games Inc. (OTCBB:LFBG), dba Inspired Media Entertainment, a leading publisher of Christian video games, reports that the Walmart test market for Christian video games in Texas appears to be progressing beyond the company's original expectations. A representative who has been making on-site checks to verify sales, reports that just two weeks after the initial inventory was displayed, approximately 25% of the games have been sold.
Troy Lyndon, CEO says, "At the rate Walmart inventory is moving, they will be out of games before Christmas, unless they reorder. We started sending out letters of appeal to Texas-based church pastors on October 12th, and plan to reach more than 10,000 churches over a 10-week campaign through Christmas. With seven weeks remaining, and accelerated sales expected as we near the holidays, we believe test results will be favorable leading to a broader national market for Christian based PC games."
To enhance the company's marketing impact and increase sales, Left Behind Games is distributing "Buy one from Walmart and get another FREE from us" mailers in areas surrounding each participating Walmart store. This special promotion is open to anyone anywhere. To take advantage of the offer, and/or find the nearest Walmart store carrying the games, go to www.inspiredmedia.com/walmart.
Christian products have gained popular acceptance in the music and book sections of retailers over recent years. For many years, Walmart stores have sold gospel music and both fictional and non-fictional Christian books, including the well-known Left Behind book series which has sold more than 65 million copies. Yet, there are few, if any, moral or Bible-based video game choices for youth and adults alike. With the introduction of the newest Left Behind and Charlie Church Mouse PC video games as well as Keys of the Kingdom in approximately 100 Texas Walmart stores, the immediate response from consumers indicates a solid level of interest in these products.
About Left Behind Games Inc.
Left Behind Games Inc., also known as Inspired Media Entertainment (www.inspiredmedia.com), has become one of the world's leading independent developers and publishers of quality interactive entertainment products that perpetuate positive values and appeal to mainstream and faith-based audiences. For samples for your church or school, you can go to www.supportgoodgames.com and www.inspiredmedia.com.
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