FRASER, Mich., Nov. 9, 2009 (GLOBE NEWSWIRE) -- zipLogix, creator of zipForm(R), the real estate industry's leading electronic forms software and relay(R) transaction management, today announced the release of their zipOfficePro product. This latest addition to their suite of REALTOR(R)-centric tools for the industry was developed by brokers for brokers as an Internet Data Exchange (IDX) / Multiple Listing Service (MLS) intranet solution to increase agent productivity. Lead generation, office and content management, unlimited agent and company branded flyers for MLS listings, uniform company messaging and branding and a floor book listing tool are just a few of its features.
zipOfficePro was developed to give real estate companies a robust web marketing program normally available only to the big franchises and largest brokers. This product brings regional MLS data into the office website for lead generation, into IDX pages for agent marketing and into the intranet floor book for powerful property marketing. Available as a comprehensive website solution or as an embedded IDX search and intranet solution, this out-of-the-box program can have a broker's office marketing with a new or enhanced website program in as little as 24 hours.
"As a broker with several offices and more than 400 agents, zipOfficePro enables me to seamlessly communicate with my agent, keeping them informed of company happenings and announcements. Our agents have increased their productivity because this tool serves as a virtual office, allowing them to retrieve forms, read company news and create branded flyers and emails for clients without stepping into the office," said Douglas H. Hardy, president of Century 21 Today in Farmington Hills, Michigan. "This broker-focused software has made it easier for us to increase our local market share by utilizing the most exceptionally branded emails throughout our marketplace, resulting in new clients. The professionalism zipOfficePro has brought to our online presence is unparalleled in the industry."
Using IDX and visitor-friendly tools designed to build client loyalty, zipOfficePro's property search engine quickly displays properties in listing mode as icons on a map and also in a hybrid mode. Property detail pages including relevant listing data and all available images are formatted to print a beautifully branded flyer. Both visitor and client email correspondences are custom branded and sharable to further extend the broker's brand.
zipOfficePro was designed to benefit all parties -- broker, agent and client. Some of its key broker features include an IDX search engine with lead generation tools; a web-based site administration dashboard; sophisticated branding for the entire brokerage; multiple branch management; ability to offer Agent IDX sites, broker tour management and automated tour sheets; and an email manager to create and send branded HTML emails. Brokers can recruit and retain the best agents by offering them the best tools.
Agents find this product easy to navigate, allowing them to be productive without complicated training. Within minutes they will be utilizing company and marketing tools, conducting full MLS searches, generating impressive property flyers and emailing those flyers, all while creating and managing clients and prospects. Their sellers receive verification that their property is being marketed in the most professional way. At the same time, potential buyers are able to conduct a fast search of all area properties, save and compare these properties, get a map of these properties and receive a personalized flyer and email with the property data and photos from the MLS.
Today's real estate market requires a broker to continually look for that competitive advantage in order to be successful and to recruit and retain top agents. zipOfficePro has incorporated the most valuable marketing features and tools into one cost-effective program designed to increase agent productivity and enhance the customer experience.
For more information on zipOfficePro and the products and services offered by zipLogix, visit www.ziplogix.com or call 866-627-4729 to speak to one of our broker specialists.
About zipLogix
The zipLogix family of tech-savvy products is the recognized industry standard for electronic real estate forms and transaction management system currently used by more real estate professionals than any other real estate software program. zipForm(R) is the Exclusive and Official Forms Software of the NATIONAL ASSOCIATION OF REALTORS(R). zipLogix also offers relay(R), the Web-based transaction management system. zipLogix provides transaction solutions to real estate professionals that enhance the value of services they deliver to their clients while improving productivity and efficiency.
zipLogix is a subsidiary of Real Estate Business Services, Inc. (REBS) and is a joint venture between REBS and the NATIONAL ASSOCIATION OF REALTORS(R).
The zipLogix logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5842
The NATIONAL ASSOCIATION OF REALTORS(R), "The Voice for Real Estate," is America's largest trade association, representing more than 1.1 million members involved in all aspects of the residential and commercial real estate industries. Real Estate Business Services Inc. (REBS) is a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS(R) and the leading provider of real estate products and services to practitioners in California.