Contact Information: For more information, contact: Julie Redard Sterling Commerce (978) 513-6386 julie_redard@stercomm.com Jamie Leicht Fleishman-Hillard (619) 237-7711 jamiemarie.leicht@fleishman.com
Sterling Commerce Receives Positive Rating From Independent Research Firm in Sales Configuration Report
| Source: Sterling Commerce
COLUMBUS, OH--(Marketwire - November 10, 2009) - Sterling Commerce, an AT&T Inc
(NYSE : T ) company, today announced the company received a Positive rating
in the Gartner "MarketScope for Sales Configuration, 3Q09" report (Gene
Alvarez, Lilian Dutra). For the report, Gartner evaluated the Sterling Configure, Price, Quote (CPQ)
solution, part of Sterling Selling and Fulfillment Suite. Sterling
CPQ enables companies and their partners to automate the configure, price,
quote, and sell processes for complex products and services across their
sales channels, helping them increase market share, improve the customer
and partner buying experience, and reduce costs.
"Many companies rely on manual processes for configuring complex products
and services, which result in a higher cost of sales, slower customer and
partner response times, and frequently incorrectly configured and priced
products and services," said Cory Wiegert, vice president, Applications
Product Line, at Sterling Commerce. "Sterling Commerce, an industry leader
in cross
channel solutions, understands that to stay competitive today,
companies need to transform their entire inquiry-to-cash process by collaborating across
their call centers, web channels, stores and direct sales organizations."
The report states that sales configurators like the one rated "Positive"
for Sterling Commerce "reduce complexity and improve productivity by
helping salespeople or customers in a self-serve environment match customer
needs to unique product and service offerings." A Positive rating
indicates the company demonstrates strength in specific areas, but
execution in one or more areas may still be developing or inconsistent with
other areas of performance.
The report continues, "Due to the economy, organizations are focusing on
business process improvements, and are evaluating how sales configurators
fit into larger sales processes, such as configure to order or opportunity
to order. Organizations influenced by this trend are assessing the Web
services integration capabilities of these sales tools in particular
business processes with capabilities outside of configuration -- such as
pricing, quoting, proposal and generation -- as they seek to increase
process efficiency."
Sterling CPQ provides a self-service environment that streamlines the
entire configure-to-order process. It helps companies to improve the
buying experience by streamlining the configuration and quoting process and
to reduce the cost of sales by moving customers and partners to Web
self-service and e-commerce. Sterling CPQ offers an easy-to-use
configurator that enables business users to easily get products and bundled
offerings to market faster. The configurator also improves the buying
experience and reduces costs by shielding customers and partners from the
complexity of a company's selling environment and back-end systems.
Sterling CPQ is part of Sterling Selling and Fulfillment Suite, a
collaborative supply chain solution for managing the entire inquiry-to-cash
process. Leveraging the Suite's order management and
fulfillment capabilities, Sterling CPQ is able to present valuable
available-to-promise order details to consumers when making online
purchases and inventory visibility information to CSRs when corresponding
with customers regarding their order status.
The MarketScope is copyrighted 2009 by Gartner, Inc. and is reused with
permission. The MarketScope is an evaluation of a marketplace at and for a
specific time period. It depicts Gartner's analysis of how certain vendors
measure against criteria for that marketplace, as defined by Gartner.
Gartner does not endorse any vendor, product or service depicted in the
MarketScope, and does not advise technology users to select only those
vendors with the highest rating. Gartner disclaims all warranties, express
or implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
About Sterling Commerce
Sterling Commerce, an AT&T Inc (NYSE : T ) company, helps companies optimize
and transform their Business Collaboration Network to
accelerate revenues and reduce costs. Sterling Commerce provides more than
30,000 customers worldwide
applications and integration solutions to connect, communicate and collaborate
inside and outside their enterprise. More information can be found at
www.sterlingcommerce.com.