MAYNARD, MA--(Marketwire - November 10, 2009) - In response to market demand to be able to
present interactive product and solution presentations online,
Kaon Interactive, Inc., creators of 3D
interactive
sales and marketing
solutions that bring products to life, today launched the
Kaon v-Stream™.
The Kaon v-Stream allows sales and marketing professionals to deliver Kaon
v-Brief® rich media content via the Web, independent of the user's local
hardware. Previously, viewing these highly compelling, virtual interactive
experiences was only possible on the Kaon v-OSK®, an integrated
touch screen
appliance, due to the size and complexity of the content. Now, the Kaon
v-Stream allows this rich, interactive Kaon content to be displayed on any
desktop or laptop via a Web browser, for access anywhere, anytime.
The Kaon v-Brief content showcases tightly integrated, cohesive product and
solutions stories consisting of 3D virtual product demonstrations,
interactive flow diagrams, videos, data sheets, slide presentations, and
more. This engaging and dynamic presentation format has been instrumental
in helping sales and marketing teams communicate sophisticated product and
solution stories at a variety of venues such as trade shows and executive
briefing centers. The Kaon v-Stream now extends the Kaon v-Brief platform
to any sales or marketing customer touch-point; both online and
face-to-face.
Whether via the Kaon v-Stream, or on the Kaon v-OSK, interactive content is
delivered in a consistent fashion. In both cases the user controls the
interaction; via the web, this interaction occurs through the use of a
mouse, whereas on the Kaon v-OSK appliance, the user interacts via the
high-definition touch screen.
"This solution was developed in response to the call from so many of our
customers to be able to broaden the use of their Kaon v-Brief content
across all platforms," said Gavin Finn, CEO of Kaon Interactive. "The Kaon
v-Stream -- which requires no special software, only a Web browser --
delivers highly engaging and interactive customer-driven content which,
like all of Kaon's offerings, allows for self-exploration of the solution's
benefits, features and options that are of specific interest to the
customer, all at their own pace."
The Kaon v-Stream enhances the suite of Kaon Interactive tools:
-- Sales "leave-behinds" -- following a Kaon v-Brief demonstration,
customers can be provided a link that affords them the ability for further,
independent exploration, and to share the material with colleagues
-- Virtual events -- as more companies add virtual events to the
marketing mix, they can now show their Kaon v-Brief content as an integral
part of an event, delivering captivating content to all participants
About Kaon Interactive
Kaon Interactive, Inc. creates visually compelling, interactive sales and
marketing solutions that bring products to life. Kaon's 3D realism enables
product manufacturers, distributors and retailers to deliver a rich,
engaging customer experience by combining compelling product interactivity
with relevant product information and messaging, resulting in an experience
that is closest to an 'in-store' encounter, increasing the likelihood to
purchase.
Founded in 1996, Kaon is dedicated to helping companies improve their
marketing and sales effectiveness by clearly differentiating and
communicating product offerings, shortening the buying cycle, reducing
marketing and printing costs, and enhancing the knowledge of customers,
sales teams and channels. Kaon has deployed more than 1,000 interactive
applications to a wide variety of Fortune 500 companies.
Kaon is privately held, with corporate headquarters in Maynard,
Massachusetts and a West Coast sales and service office in San Diego,
California and a Central sales and service office in Austin, Texas. To
'experience' a demo and learn more about Kaon, visit
www.kaon.com.
Contact Information: Contacts:
Darlene Hollywood/Heidi Boie
Darlene Hollywood Public Relations
781-264-0511/508-846-5307
