Integrity Media Report: Forgiving Financials


LAS VEGAS, Nov. 17, 2009 (GLOBE NEWSWIRE) -- After the financial crisis of 2008, many investors found themselves a little pensive about investing in the financial services sector. Money center banks were ground zero for the problems that brought the market to the brink. To be sure, investment banks played a role and these stocks provided no refuge for wary investors. Insurance providers, regional banks, you name it...if it was a financial stock, 2008 was more than likely a bad year to be invested.

Now that the market has rallied led by financials, it may be time to once again evaluate the sector, but through a different lens. One company that certainly fits the bill as a different type of financial services firm is Fund.com (OTCBB:FNDM). New York-based Fund.com is by no means a traditional bank or brokerage house and that may be part of the company's appeal to some investors. Fund.com is a financial matchmaker of sorts. Investors that visit the Web site can get information on a variety of investment products that are tailored to their individual needs. That may not sound like a big deal, but in a day when so many financial advisers use a one-size-fits-all approach, investors can derive quite a bit of value from using Fund.com's services.

Additionally, Fund.com through its AdvisorShares Investments LLC subsidiary is creating actively managed ETFs, such as the Dent Tactical ETF, to take advantage of the rapidly growing ETF business.

In fact, the company's Dent Tactical ETF was featured on CNBC.com recently at the following link: http://www.cnbc.com/id/32897842

A profile featuring Fund.com and of interest to investors of financial service companies Charles Schwab (Nasdaq:SCHW), TD Ameritrade (Nasdaq:AMTD), E-Trade Financial (Nasdaq:ETFC), and Bank of America Corp. (NYSE:BAC) is available at www.SmallCapSentinel.com/FNDM

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Statements herein may contain forward-looking statements and are subject to significant risks and uncertainties affecting results. SmallCapSentinel.com is property of Integrity Media Inc. (IMI). IMI provides no assurance as to the subject company's plans or ability to effect proposed actions and cannot project capabilities, intent, resources, or experience. The subject companies haven't always approved the statements made in this report. This report is neither a solicitation to buy nor offer to sell securities and is for information purposes only and shouldn't be used as basis for investment decisions. IMI isn't an investment advisor, analyst or licensed broker dealer and this report isn't investment advice. IMI has been paid $30,000 for this report and other advertising services by Del Mar Corporate Consulting, a financial p.r. consultant to Fund.com (FNDM). Paid reports constitute a conflict of interest as to IMI's ability to remain objective in communication regarding subject companies.



            

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