Marimekko Corporation PRESS RELEASE
24 November 2009 at 2 p.m.
COMME DES GARÇONS PRESENTS MARIMEKKO IN TOKYO
Comme des Garçons showcases Marimekko design in the prestigious Seibu department
stores in Tokyo's Ginza and Shibuya districts from 20 November to 25 December.
The creation of the Marimekko displays was led by Rei Kawakubo, designer and
owner of Comme des Garçons.
For the presentation, Marimekko has put together an ensemble of products with
the theme “Marimekko's interpretation of Comme de Garçons”. The range includes a
new version of Marimekko's classic even-striped T-shirt, designed exclusively
for Comme des Garçons by Virva Launo, Creative Director of Marimekko's fashion
line; matching Tasaraita-striped Porsas urhea (Pig the Brave) stuffed animals;
popular Matkuri canvas bags; and cotton bags in the exuberant floral
Siirtolapuutarha (Allotment) pattern by Marimekko's textile designer Maija
Louekari. All the products will also be for sale.
"Marimekko and Comme des Garçons have long had a mutual respect for each other,
which stems from a similarity of culture and aesthetics. Personally, Rei
Kawakubo has always been inspirational as a designer of the highest integrity
and imagination," says Virva Launo, Creative Director of Marimekko's fashion
line.
“I admire Marimekko's visual image to which the company has remained true since
its establishment nearly 60 years ago,” explains Rei Kawakubo, designer and
owner of Comme des Garçons.
Comme des Garçons has often featured phenomena and brands it considers
interesting in its displays. Prior to Marimekko, the celebrated fashion
photographer Tim Walker and the famous French shoe brand Repetto, for example,
have been presented by Comme des Garçons in a similar way.
Addresses of the department stores:
Seibu, Shibuya
3F Building B
21-1 Udagawacho, Shibuya-ku, Tokyo
Tel. +81-3-3476-5015
Seibu, Yurakucho (Ginza)
7F Fashion Building
2-5-1, Yurakucho, Chiyoda-ku, Tokyo
Tel. +81-3-3286-5516
For more information:
MARIMEKKO CORPORATION
Marketing Communications
Tiina Alahuhta-Kasko
PR Manager
Tel. +358 (0)9 758 7328
E-mail: tiina.alahuhta-kasko@marimekko.fi
Marimekko is a leading Finnish textile and clothing design company established
in 1951, especially renowned for its unique use of patterns and colours. The
company designs, manufactures, and markets high-quality clothing, interior
decoration textiles, bags and other accessories. Marimekko products are sold in
over 40 countries. Marimekko products are also manufactured under licence in
various countries. In 2008, the company's net sales amounted to EUR 81.1
million, of which exports and income from international operations accounted for
27.0%. The Group employs about 400 people. The company's share is quoted on the
NASDAQ OMX Helsinki Ltd. For further information, visit www.marimekko.com
