LBi, PREMIER GLOBAL DIGITAL MARKETING AND TECHNOLOGY AGENCY, APPOINTS FRANK PEDERSEN AS US CHIEF OPERATING OFFICER

Former AKQA Client Partner To Integrate and Guide LBi's Growing US
Operations


Global digital marketing and technology agency LBi (www.lbi.com)
today announced the appointment of Frank Pedersen in the newly
created position of US Chief Operating Officer (COO). Pedersen, who
comes to New York City from London, will be based out of LBi
IconNicholson's Manhattan office, where he will help direct and
manage the integration of LBi's US operations. LBi Group CEO Luke
Taylor made the announcement.

Prior to LBi, Pedersen served as Client Partner at AKQA Ltd., where
he led AKQA's retail practice, and a number of strategic client
relationships incl. BSkyB, Orange, Sainsbury's, Yell.com, HSBC and
Intercontinental Hotels. As a key member of AKQA's senior management
team, Pedersen directed critical operational change initiatives to
support AKQA's rapid growth. Among other accomplishments, he
successfully led an $15 million integrated marketing campaign for
Yell.com, featuring world's first GPS-enabled bus side messaging and
other innovative media formats, culminating in winning Revolution
Awards' best B2C campaign and a Yellow Pencil at the D&AD Global
Awards.

"It is an amazing opportunity that I join LBi US as its Chief
Operating Officer at this exciting time," said Mr. Pedersen. "I've
been impressed with LBi's global work and award-winning capabilities.
This is an excellent fit for my background, and I feel that I can add
a lot of value as LBi grows its scope of services in the US market."

"We're honored to welcome Frank Pedersen to LBi and our US
operations," said Mr. Taylor. "Mr. Pedersen's demonstrated leadership
will be key to our success in the US, providing ongoing direction of
the company in the months and years to come."


For further information please contact:
The Morris + King Company/SeisMK for
LBi
Lane Buschel
+1 (212) 561
7454
lane.buschel@seismk.com

About LBi:
LBi is a global digital marketing and technology agency, blending
insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind in Europe, LBi
provides the full range of digital capabilities, including digital
strategy, branded content, service design, media, CRM, technology,
managed hosting and support services. The Company employs
approximately 1,400 professionals located primarily in the major
European, American and Asian business centers; such as Amsterdam,
Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and
Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext
in Amsterdam (symbol: LBI). www.lbi.com