Alloy Reports Third Quarter Fiscal 2009 Results




 * Revenue of $60.8 million versus $69.9 million in the prior 
   year quarter

 * Adjusted EBITDA of $7.7 million versus $11.9 million in the 
   prior year quarter

 * Updated Fiscal 2009 Full Year Financial Guidance:

   -- Revenue of $198.0 - $203.0 Million
   -- Adjusted EBITDA of $11.0 - $12.0 Million

NEW YORK, Dec. 2, 2009 (GLOBE NEWSWIRE) -- Alloy, Inc. (the "Company") (Nasdaq:ALOY), one of the country's largest providers of media and marketing programs reaching targeted consumer segments, today reported financial results for its third fiscal quarter ended October 31, 2009.

Consolidated Results for the Three Months Ended October 31, 2009

Revenue for the third quarter of the fiscal year ending January 31, 2010 ("fiscal 2009") decreased $9.1 million, or 13%, to $60.8 million, from $69.9 million in the third quarter of the fiscal year ended January 31, 2009 ("fiscal 2008"). Revenue decreased in each of the Company's reporting segments.

Adjusted EBITDA is defined by the Company as operating income (loss) plus depreciation and amortization and non-cash stock-based compensation. Adjusted EBITDA for the third quarter of fiscal 2009 decreased $4.2 million, or 35%, to $7.7 million, from $11.9 million in the third quarter of fiscal 2008. Adjusted EBITDA decreased in each of the Company's reporting segments.

Commenting on Alloy's performance and outlook, Matt Diamond, the Company's Chairman and Chief Executive Officer, stated, "Our overall third quarter results are in line with the expectations that we communicated in September. While we believe that our Media segment will report increased Adjusted EBITDA of 10% to 15% for the full year fiscal 2009, we are updating our full year guidance. This is largely due to a projected decrease in revenue in the Placement and Promotion segments and increased employee benefit expense in the Corporate segment. We continue to maintain a strong financial position with $30.0 million in cash and no debt."

Free cash flow is defined by the Company as net cash used in or provided by operating activities, plus changes in operating assets and liabilities, minus capital expenditures. Free cash flow for the third quarter of fiscal 2009 was $7.4 million, or $0.60 per diluted share, as compared to $10.7 million, or $0.78 per diluted share, in the third quarter of fiscal 2008, primarily due to lower profitability partially offset by lower capital expenditures.

Operating income for the third quarter of fiscal 2009 decreased $5.6 million, or 61%, to $3.6 million, from $9.2 million for the third quarter of fiscal 2008, primarily due to lower Adjusted EBITDA and increased depreciation, amortization and stock compensation expenses.

Interest expense and other for the third quarter of fiscal 2009 decreased $0.1 million to $0, from $0.1 million in the third quarter of fiscal 2008. Interest income for the third quarter of fiscal 2009 decreased $0.1 million, to $0, from $0.1 million in the third quarter of fiscal 2008, primarily due to lower yields on the Company's cash balances.

Income tax benefit for the third quarter of fiscal 2009 was $0.4 million, an increase of $0.7 million, as compared to income tax expense of $0.3 million in the third quarter of fiscal 2008. The increase was primarily due to the expiration of certain state and local tax statutes, which resulted in a tax benefit of $0.6 million. This benefit was offset by income tax expense of $0.2 million.

Net income decreased $5.1 million, to $4.0 million, or $0.31 per diluted share, in the third quarter of fiscal 2009, from $9.1 million, or $0.65 per diluted share, in the third quarter of fiscal 2008.

Consolidated Results for the Nine Months Ended October 31, 2009

Revenue for the first nine months of fiscal 2009 decreased $15.2 million, or 9%, to $158.0 million, from $173.2 million for the first nine months of fiscal 2008. Revenue declined in the Promotion and Placement segments partially offset by an increase in the Media segment.

Adjusted EBITDA, for the first nine months of fiscal 2009, decreased $1.9 million, or 13%, to $12.5 million, from $14.4 million for the first nine months of fiscal 2008. Adjusted EBITDA decreased in the Company's Promotion, Placement and Corporate segments partially offset by increased Adjusted EBITDA in the Media segment.

Free cash flow for the first nine months of fiscal 2009 was $10.3 million, or $0.85 per diluted share, compared with $7.8 million, or $0.57 per diluted share, for the first nine months of fiscal 2008. The increase in free cash flow was primarily due to improved accounts receivable collections and lower capital expenditures, offset by lower profitability and payment of accrued expenses.

Operating income, for the first nine months of fiscal 2009, decreased $3.6 million, or 54%, to $3.1 million, from $6.7 million for the first nine months of fiscal 2008. The decrease was primarily due to lower Adjusted EBITDA and increased depreciation, amortization and stock compensation expenses.

Interest expense and other for the first nine months of fiscal 2009 decreased $0.2 million to $0, from $0.2 million in the first nine months of fiscal 2008. In fiscal 2008, the Company's recognized interest expense related to borrowing under its credit facility. As of October 31, 2009, the Company had no outstanding debt. Interest income for the first nine months of fiscal 2009 decreased $0.3 million, to $0, from $0.3 million in the first nine months of fiscal 2008, due to lower yields on the Company's cash balances.

Income tax benefit for the first nine months of fiscal 2009 was $0.1 million, a decrease of $0.8 million, as compared to income tax expense of $0.7 million in the first nine months of fiscal 2008. The increase was primarily due to the expiration of certain state and local tax statutes, which resulted in a tax benefit of $0.6 million. This benefit was offset by income tax expense of $0.5 million.

Net income decreased $2.9 million, to $3.2 million, or $0.25 per diluted share, in the first nine months of fiscal 2009, from $6.1 million, or $0.43 per diluted share, in the first nine months of fiscal 2008.

Stock Repurchase Program

During the third quarter of fiscal 2009, the Company spent $0.7 million repurchasing approximately 100,000 shares of its common stock in the open market. As of market close on November 30, 2009, the Company had approximately $1.7 million remaining authorized for repurchases. The Company will continue to monitor market conditions and may repurchase shares from time to time in the open market at prevailing market prices as well as entertain offers received from third parties to effect privately negotiated repurchase transactions.

Full Year Fiscal 2009 Outlook

The Company is updating its full year fiscal 2009 guidance. Revenue is projected to be in the range of $198.0 to $203.0 million and Adjusted EBITDA is projected to be in the range of $11.0 to $12.0 million.

Consolidated and Segment Results

The tables below present the Company's revenue, Adjusted EBITDA and operating income (loss) for the three-month periods ended October 31, 2009 and 2008, respectively:



                                Three Months Ended
                                   October 31,            Change
                                ------------------  ------------------
 (In thousands)                   2009      2008        $        %
                                --------  --------  --------  --------
  Revenue
    Promotion                   $ 22,865  $ 26,139    (3,274)     (13)%
    Media                         24,580    25,032      (452)      (2)
    Placement                     13,349    18,736    (5,387)     (29)
                                --------  --------  --------  --------

   Total Revenue                $ 60,794  $ 69,907    (9,113)     (13)%
                                ========  ========  ========  ========

  Adjusted EBITDA
    Promotion                   $  2,341  $  4,051    (1,710)     (42)%
    Media                          6,666     7,078      (412)      (6)
    Placement                      1,095     2,761    (1,666)     (60)
    Corporate                     (2,441)   (2,040)     (401)     (20)
                                --------  --------  --------  --------

   Total Adjusted EBITDA        $  7,661  $ 11,850    (4,189)     (35)%
                                ========  ========  ========  ========

  Operating Income (Loss)
    Promotion                   $  1,917  $  3,669    (1,752)     (48)%
    Media                          4,986     5,569      (583)     (10)
    Placement                      1,047     2,701    (1,654)     (61)
    Corporate                     (4,355)   (2,706)   (1,649)     (61)
                                --------  --------  --------  --------

   Total Operating Income       $  3,595  $  9,233    (5,638)     (61)%
                                ========  ========  ========  ========

 Amounts discussed below may differ from Consolidated and Segment 
 results due to rounding.

Promotion segment revenue for the three months ended October 31, 2009 was $22.9 million, a decrease of $3.2 million, or 13%, from $26.1 million for the three months ended October 31, 2008. This decrease was primarily due to a decrease in revenue in the Company's sampling and on-campus marketing businesses, which was partially offset by an increase in the Company's AMP Agency business. Adjusted EBITDA was $2.3 million, a decrease of $1.7 million, or 42%, from $4.0 million, which is primarily due to the overall decrease in revenue. Operating income was $1.9 million, a decrease of $1.8 million, or 48%, from $3.7 million, primarily due to lower Adjusted EBITDA.

Media segment revenue for the three months ended October 31, 2009 was $24.6 million, a decrease of $0.4 million, or 2%, from $25.0 million for the three months ended October 31, 2008. This decrease was primarily due to a decrease in revenue in the Company's Channel One and education businesses, which was partially offset by an increase in the Company's interactive, display board and entertainment businesses. Adjusted EBITDA was $6.7 million, a decrease of $0.4 million, from $7.1 million, due to decreased profitability in the Company's Channel One business offset by increases in profitability in the display board and entertainment businesses. Operating income was $5.0 million, a decrease of $0.6 million, from $5.6 million, primarily driven by lower Adjusted EBITDA.

Placement segment revenue for the three months ended October 31, 2009 was $13.3 million, a decrease of $5.4 million, or 29%, from $18.7 million for the three months ended October 31, 2008. Revenue decreased primarily due to a decrease in college and multicultural newspaper advertising, partially offset by an increase in targeted military advertising. Adjusted EBITDA was $1.1 million, a decrease of $1.7 million, from $2.8 million, primarily due to lower revenue partially offset by lower bad debt expense. Operating income was $1.0 million, a decrease of $1.7 million, or 61%, from $2.7 million, primarily due to lower Adjusted EBITDA.

Corporate Adjusted EBITDA decreased $0.4 million, or 20%, to $(2.4) million for the three months ended October 31, 2009, from $(2.0) million for the three months ended October 31, 2008, primarily due to higher employee benefits expense partially offset by lower professional fees. Operating loss increased 61%, primarily due to lower Adjusted EBITDA, and higher stock compensation expense as a result of equity awards granted to executive officers.

The tables below present the Company's revenue, Adjusted EBITDA and operating income (loss) for the nine-month periods ended October 31, 2009 and 2008:



                                Nine Months Ended
                                    October 31,           Change
                                ------------------  ------------------
 (In thousands)                   2009      2008        $         %
                                --------  --------  --------  --------
  Revenue
    Promotion                   $ 65,086  $ 69,624  $ (4,538)      (7)%
    Media                         63,209    62,185     1,024        2
    Placement                     29,699    41,343   (11,644)     (28)
                                --------  --------  --------  --------

   Total Revenue                $157,994  $173,152  $(15,158)      (9)%
                                ========  ========  ========  ========


  Adjusted EBITDA
    Promotion                   $  6,383  $  7,835  $ (1,452)     (19)%
    Media                         12,932     9,145     3,787       41
    Placement                      1,434     3,950    (2,516)     (64)
    Corporate                     (8,227)   (6,527)   (1,700)     (26)
                                --------  --------  --------  --------

   Total Adjusted EBITDA        $ 12,522  $ 14,403  $ (1,881)     (13)%
                                ========  ========  ========  ========

  Operating Income (Loss)
    Promotion                   $  5,274  $  6,696  $ (1,422)     (21)%
    Media                          7,987     4,581     3,406       74
    Placement                      1,294     3,783    (2,489)     (66)
    Corporate                    (11,484)   (8,396)   (3,088)     (37)
                                --------  --------  --------  --------

   Total Operating Income       $  3,071  $  6,664  $ (3,593)     (54)%
                                ========  ========  ========  ========

 Amounts discussed below may differ from Consolidated and Segment 
 results due to rounding.

Promotion segment revenue for the first nine months of fiscal 2009 was $65.1 million, a decrease of $4.5million, or 7%, from $69.6 million for the first nine months of fiscal 2008. This decrease was primarily due to decreased revenue in the Company's sampling and on-campus marketing businesses, which was partially offset by an increase in the Company's AMP Agency business. Adjusted EBITDA was $6.4 million, a decrease of $1.4 million, or 19%, from $7.8 million, primarily due to lower revenues and higher production and postage expenses. Operating income was $5.3 million, a decrease of $1.4 million, or 21%, from $6.7 million, primarily as a result of the decrease in Adjusted EBITDA, partially offset by lower stock compensation expense.

Media segment revenue for the first nine months of fiscal 2009 was $63.2 million, an increase of $1.0 million, or 2%, from $62.2 million for the first nine months of fiscal 2009. This increase was primarily due to increased revenue in the Company's interactive, display board and entertainment businesses, which were offset by decreases in the Company's education business. Adjusted EBITDA was $12.9 million, an increase of $3.8 million, from $9.1 million primarily due to increased profitability in the Company's display board, entertainment and Channel One businesses, partially offset by decreased profitability in the Company's education businesses. Operating income was $8.0 million, an increase of $3.4 million, or 74%, from $4.6 million, driven by higher Adjusted EBITDA and lower stock compensation expense, partially offset by higher depreciation and amortization.

Placement segment revenue for the first nine months of fiscal 2009 was $29.7 million, a decrease of $11.6 million, or 28%, from $41.3 million for the first nine months of fiscal 2008, primarily due to lower college and multicultural sales. Adjusted EBITDA was $1.4 million, a decrease of $2.5 million, or 64%, from $3.9 million, primarily due to lower revenue. Operating income was $1.3 million, a decrease of $2.5 million, or 66%, from $3.8 million, due to lower Adjusted EBITDA.

Corporate Adjusted EBITDA decreased 26% to $(8.2) million for the first nine months of fiscal 2009 from $(6.5) million for the first nine months of fiscal 2008, primarily due to higher employee benefits expense. Operating loss increased 37% to $11.5 million, from $8.4 million, primarily driven by a decrease in Adjusted EBITDA and higher stock compensation expense as a result of equity awards granted to executive officers.

About Alloy

Alloy, Inc. (Nasdaq:ALOY) is one of the country's largest providers of media and marketing programs reaching targeted consumer segments. Alloy manages a diverse array of assets and services in interactive, display, direct mail, content production and educational programming. Alloy works with over 1,500 companies including half of the Fortune 200. For further information regarding Alloy, please visit our corporate website at www.alloymarketing.com.

The Alloy, Inc. logo is available athttp://www.globenewswire.com/newsroom/prs/?pkgid=5852

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including statements regarding the Company's expectations and beliefs regarding the Company's future results or performance. Because these statements apply to future events, they are subject to risks and uncertainties. When used in this announcement, the words "anticipate", "believe", "estimate", "expect", "expectation", "project" and "intend" and similar expressions are intended to identify such forward-looking statements. The Company's actual results could differ materially from those projected in the forward-looking statements. Additionally, past results should not be considered to be an indication of the Company's future performance. Factors that might cause or contribute to such differences include, among others, the Company's ability to: increase revenues; generate high margin sponsorship and multiple revenue streams; increase visitors to its Web sites and build customer loyalty; develop its sales and marketing teams and capitalize on these efforts; develop commercial relationships with advertisers and the continued resilience in advertising spending to reach the teen market; manage the risks and challenges associated with integrating newly acquired businesses; and identify and take advantage of strategic, synergistic acquisitions and other revenue opportunities. Other relevant factors include, without limitation: its competition; seasonal sales fluctuations; the uncertain economic and political climate in the United States and throughout the rest of the world and the potential that such climate may deteriorate further; and general economic conditions. For a discussion of certain of the foregoing factors and other risk factors see the "Risk Factors That May Affect Future Results" section included in the Company's annual report on Form 10-K/A for the year ended January 31, 2009 and in subsequent filings that the Company makes with the Securities and Exchange Commission. The Company does not intend to update any of the forward-looking statements after the date of this announcement to conform these statements to actual results, to changes in management's expectations or otherwise, except as may be required by law.

ALLOY, INC.

SUPPLEMENTAL DISCLOSURES REGARDING NON-GAAP FINANCIAL INFORMATION

(Unaudited; in millions)

A. Adjusted EBITDA

The following tables set forth the Company's Adjusted EBITDA for the three and nine-month periods ended October 31, 2009 and 2008 respectively. The Company defines Adjusted EBITDA as net income (loss) adjusted to exclude the following line items and amounts presented in its Statements of Operations: interest income, interest expense, income taxes, depreciation and amortization, and stock-based compensation.

The Company uses Adjusted EBITDA, among other things, to evaluate the Company's operating performance and to value prospective acquisitions. The measure is also one of several components of incentive compensation targets for certain management personnel and is among the primary measures used by management for planning and forecasting future periods. The Company believes that this measure is an important indicator of the Company's operational strength and performance of its business, because it provides a link between profitability and operating cash flow. The Company believes the presentation of this measure is relevant and useful for investors because it allows investors to view performance in a manner similar to the method used by the Company's management, helps improve investors' ability to understand the Company's operating performance and makes it easier to compare the Company's results with other companies that have different financing and capital structures or tax rates. In addition, this measure is also among the primary measures used externally by the Company's investors, analysts and peers in its industry for purposes of valuation and comparing the operating performance of the Company to other companies in the industry.

Since Adjusted EBITDA is not a measure of performance calculated in accordance with Generally Accepted Accounting Principles ("GAAP"), it should not be considered in isolation from, nor as a substitute for, net income as an indicator of operating performance. Adjusted EBITDA, as the Company calculates it, may not be comparable to similarly titled measures employed by other companies. In addition, this measure does not necessarily represent funds available for discretionary use and is not necessarily a measure of the Company's ability to fund its cash needs. As Adjusted EBITDA excludes certain financial information compared to net income, the most directly comparable GAAP financial measure, users of this financial information should consider the types of events and transactions that are excluded. As required by the Securities and Exchange Commission, the Company provides below a reconciliation of net loss to Adjusted EBITDA and operating income (loss) to Adjusted EBITDA by segment.



                                Three Months Ended   Nine Months Ended
                                     October 31,        October 31,
                                ------------------  ------------------
                                  2009      2008      2009       2008
                                --------  --------  --------  --------
 Net income                     $    4.0  $    9.1  $    3.2  $    6.1
 Plus (minus)
 Income taxes                       (0.4)      0.3      (0.1)      0.7
 Interest income                      --      (0.1)       --      (0.3)
 Interest expense and other           --      (0.1)       --       0.2
 Operating income               $    3.6  $    9.2  $    3.1  $    6.7
 Plus

  Depreciation and amortization      1.9       1.6       5.4       4.7
  Stock based compensation           2.2       1.1       4.0       3.0
                                --------  --------  --------  --------
 Adjusted EBITDA                $    7.7  $   11.9  $   12.5  $   14.4
                                ========  ========  ========  ========


                ------------------------------------------------------
                         Three Months Ended October 31, 2009(1)
                ------------------------------------------------------
                              Depreciation
                 Operating         and       Stock-based    Adjusted
                Income (loss) Amortization  Compensation      EBITDA
                ------------  ------------  ------------  ------------
  Promotion     $        1.9  $        0.3  $        0.1  $        2.3
  Media                  5.0           1.3           0.4           6.7
  Placement              1.1            --            --           1.1
  Corporate             (4.4)          0.3           1.7          (2.4)
                ------------  ------------  ------------  ------------

      Total     $        3.6  $        1.9  $        2.2  $        7.7


                ------------------------------------------------------
                       Three Months Ended October 31, 2008(1)
                ------------------------------------------------------
                              Depreciation
                 Operating        and       Stock-based     Adjusted
                Income (loss) Amortization  Compensation     EBITDA
                ------------  ------------  ------------  ------------
  Promotion     $        3.7  $        0.2  $        0.2  $        4.0
  Media                  5.6           1.1           0.4           7.1
  Placement              2.7            --           0.1           2.8
  Corporate             (2.7)          0.3           0.4          (2.0)
                ------------  ------------  ------------  ------------

      Total     $        9.2  $        1.6  $        1.1  $       11.9
                ============  ============  ============  ============

 (1)  Numbers may differ from Consolidated and Segment results due
      to rounding.


                ------------------------------------------------------
                       Nine Months Ended October 31, 2009(1)
                ------------------------------------------------------
                              Depreciation
                 Operating        and        Stock-based     Adjusted
                Income (loss) Amortization  Compensation      EBITDA
                ------------  ------------  ------------  ------------
  Promotion     $        5.3  $        0.7  $        0.4  $        6.4
  Media                  8.0           4.0           0.9          12.9
  Placement              1.3            --           0.1           1.4
  Corporate            (11.5)          0.7           2.6          (8.2)
                ------------  ------------  ------------  ------------

      Total     $        3.1  $        5.4  $        4.0  $       12.5
                ============  ============  ============  ============


                ------------------------------------------------------
                       Nine Months Ended October 31, 2008(1)
                ------------------------------------------------------
                              Depreciation
                 Operating        and        Stock-based     Adjusted
                Income (loss) Amortization  Compensation      EBITDA
                ------------  ------------  ------------  ------------
  Promotion     $        6.7  $        0.7  $        0.5  $        7.8
  Media                  4.6           3.3           1.2           9.1
  Placement              3.8            --           0.1           4.0
  Corporate             (8.4)          0.7           1.2          (6.5)
                ------------  ------------  ------------  ------------

      Total     $        6.7  $        4.7  $        3.0  $       14.4
                ============  ============  ============  ============

 (1)  Numbers may differ from Consolidated and Segment results due 
      to rounding.

B. Free Cash Flow

Free cash flow is defined by the Company as net cash used or provided by operating activities plus changes in operating assets and liabilities minus capital expenditures. The Company uses free cash flow, among other measures, to evaluate its operating performance. Management believes free cash flow provides investors with an important perspective on the Company's cash available to service debt and the Company's ability to make strategic acquisitions and investments, maintain its capital assets, repurchase its common stock and fund ongoing operations. As a result, free cash flow is a significant measure of the Company's ability to generate long-term value. The Company believes the presentation of free cash flow is relevant and useful for investors because it allows investors to view performance in a manner similar to the method used by management. In addition, free cash flow is also a primary measure used externally by the Company's investors, analysts and peers in its industry for purposes of valuation and comparing the operating performance of the Company to other companies in its industry. Free cash flow per weighted average shares outstanding is defined by the Company as free cash flow divided by the weighted average shares outstanding used in the computation of net income (loss) per share.

As free cash flow is not a measure of performance calculated in accordance with GAAP, free cash flow should not be considered in isolation from, nor as a substitute for, net income as an indicator of operating performance or net cash flow provided by operating activities as a measure of liquidity. Free cash flow, as the Company calculates it, may not be comparable to similarly titled measures employed by other companies. In addition, free cash flow does not necessarily represent funds available for discretionary use and is not necessarily a measure of operating cash flow. Specifically, the Company adjusts operating cash flow (the most directly comparable GAAP financial measure) for capital expenditures, non-recurring expenditures and certain other non-cash items in addition to removing the impact of sources and or uses of cash resulting from changes in operating assets and liabilities. Accordingly, users of this financial information should consider the types of events and transactions which are not reflected in this financial measure. The Company provides below a reconciliation of net cash flow provided by operating activities, a GAAP measure, to free cash flow.



                                Three Months Ended   Nine Months Ended
                                    October 31,         October 31,
                                ------------------  ------------------
                                  2009      2008      2009      2008
                                --------  --------  --------  --------
 (In millions, except per
  share amounts)
 Net cash provided by (used in)
  operating activities          $   (0.3) $    2.9  $    6.1  $   14.8
 Plus (minus)
  Changes in operating assets
   and liabilities                   8.4       9.0       7.1      (0.5)
  Capital expenditures              (0.7)     (1.1)     (2.9)     (6.4)
                                --------  --------  --------  --------
 Free Cash Flow                 $    7.4  $   10.7  $   10.3  $    7.8
                                ========  ========  ========  ========
 Weighted average shares
  outstanding - Diluted(1)          12.3      13.7      12.1      13.8
                                ========  ========  ========  ========
 Free Cash Flow per Share       $   0.60  $   0.78  $   0.85  $   0.57
                                ========  ========  ========  ======== 


                             ALLOY, INC.
                     CONSOLIDATED BALANCE SHEETS
               (In thousands, except per share amounts)

                                              October 31,  January 31,
                                              -----------  -----------
                                                 2009         2009
                                              -----------  -----------
                                              (Unaudited)
                    ASSETS

 Current assets:
  Cash and cash equivalents                       $29,998      $32,116
  Accounts receivable, net of allowance for
   doubtful accounts of $906 and $1,757,
   respectively                                    30,066       29,693
  Unbilled accounts receivable                      9,172        6,341
  Inventory                                         3,838        3,163
  Other current assets                              4,798        5,122
                                              -----------  -----------

   Total current assets                            77,872       76,435
 Fixed assets, net                                 22,558       23,180
 Goodwill                                          50,931       50,335
 Intangible assets, net                             8,417        9,065
 Other assets                                       1,593        1,704
                                              -----------  -----------
   Total assets                                  $161,371     $160,719
                                              ===========  ===========

     LIABILITIES AND STOCKHOLDERS' EQUITY

 Current liabilities:
  Accounts payable                                $14,744      $14,255
  Deferred revenue                                 13,828       15,822
  Accrued expenses and other current
   liabilities                                     16,737       17,682
                                              -----------  -----------
   Total current liabilities                       45,309       47,759
 Other long-term liabilities                        3,418        2,493
                                              -----------  -----------
   Total liabilities                               48,727       50,252
                                              -----------  -----------

 Stockholders' equity:
  Common stock; $.01 par value: authorized
   200,000 shares; issued and outstanding:
   16,594 and 15,582, respectively                    165          155
  Additional paid-in capital                      453,635      449,602
  Accumulated deficit                            (313,457)    (316,663)
                                              -----------  -----------
                                                  140,343      133,094
  Less treasury stock, at cost: 3,599 and
   2,699 shares, respectively                     (27,699)     (22,627)
                                              -----------  -----------

   Total stockholders' equity                     112,644      110,467
                                              -----------  -----------

   Total liabilities and stockholders' equity    $161,371     $160,719
                                              ===========  ===========

                             ALLOY, INC.
                CONSOLIDATED STATEMENTS OF OPERATIONS
               (In thousands, except per share amounts)

                                Three Months Ended   Nine Months Ended
                                    October 31,         October 31,
                                ------------------  ------------------
                                  2009      2008      2009      2008
                                --------  --------  --------  --------
                                    (Unaudited)         (Unaudited)
 Revenues:
  Services revenue              $ 51,525  $ 59,434  $126,944  $138,530
  Product revenue                  9,269    10,473    31,050    34,622
                                --------  --------  --------  --------
   Total revenue                $ 60,794  $ 69,907  $157,994  $173,152

 Cost of Goods Sold:
  Costs of goods sold- services $ 25,894  $ 28,751  $ 58,447  $ 68,038
  Costs of goods sold- product     2,902     2,973     9,455    10,315
                                --------  --------  --------  --------
   Total costs of goods sold    $ 28,796  $ 31,724  $ 67,902  $ 78,353

 Expenses:
  Operating                       20,993    22,994    65,612    69,800
  General and administrative       5,554     4,335    15,999    13,666
  Depreciation and
   amortization**                  1,856     1,621     5,410     4,669
                                --------  --------  --------  --------
   Total expenses                 28,403    28,950    87,021    88,135
                                --------  --------  --------  --------

 Operating income                  3,595     9,233     3,071     6,664

 Interest expense and other           (2)       89       (20)     (154)
 Interest income                       8        83        25       282
                                --------  --------  --------  --------
 Income before income taxes        3,601     9,405     3,076     6,792
  Income taxes                       374      (305)      130      (686)

 Net income                     $  3,975  $  9,100  $  3,206  $  6,106
                                ========  ========  ========  ========

 Net earnings per share -
  Common Shares:
  Basic                         $   0.31  $   0.65  $   0.25  $   0.43
                                ========  ========  ========  ========
  Diluted                       $   0.31  $   0.65  $   0.25  $   0.43
                                ========  ========  ========  ========

 ** Includes amortization of intangibles of $738 and $513 for the
    three month period ended October 31, 2009 and 2008, respectively.
    Includes amortization of intangibles of $2,098 and $1,491 for the
    nine month period ended October 31, 2009 and 2008, respectively.


                             Alloy, Inc.
                CONSOLIDATED STATEMENTS OF CASH FLOWS
                            (In Thousands)

                                                     Nine Months Ended
                                                        October 31,
                                                    ------------------
                                                      2009      2008
                                                    --------  --------
                                                        (Unaudited)
 Cash Flows from Operating Activities
 Net income                                         $  3,206  $  6,106
 Adjustments to reconcile net income to net cash
  provided by operating activities:
   Loss on sale of operating assets                      297        --
   Depreciation and amortization of fixed assets       3,312     3,178
   Amortization of intangible assets                   2,098     1,491
   Provision for losses on accounts receivable           230       374
   Compensation charge for restricted stock and
    issuance of options                                4,043     3,085
   Changes in operating assets and liabilities:
    Accounts receivable                               (2,755)   (4,354)
    Inventory and other assets                          (240)      760
    Accounts payable, accrued expenses, and other     (4,117)    4,112
                                                    --------  --------
   Net cash provided by operating activities           6,074    14,752
                                                    --------  --------

 Cash Flows from Investing Activities
  Capital expenditures                                (2,877)   (6,432)
 Acquisitions, net of cash acquired                      275     2,619
  Proceeds from the sales and maturity of marketable
   securities                                             --     7,705
  Purchase of domain name / mailing list / marketing
   rights                                               (654)   (1,236)
  Net proceeds on sale of operating assets               136        --
                                                    --------  --------
    Net cash provided by (used in) investing
     activities                                       (3,120)    2,656
                                                    --------  --------

 Cash Flows from Financing Activities
  Repurchase of common stock                          (5,072)   (3,360)
  Debt conversion                                         --    (1,255)
  Payment of bank loan payable                            --    (4,000)
                                                    --------  --------
    Net cash used in financing activities             (5,072)   (8,615)
                                                    --------  --------

     Net change in cash and cash equivalents          (2,118)    8,793

 Cash and cash equivalents:

   Beginning of period                              $ 32,116  $ 12,270
                                                    --------  --------

   End of period                                    $ 29,998  $ 21,063
                                                    ========  ========


            

Mot-clé


Coordonnées