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Hardee's Raises More Than $55,000 for Special Olympics Virginia
| Source: Hardee's
RICHMOND, VA--(Marketwire - December 3, 2009) - Hardee's® restaurants operated by
Boddie-Noell Enterprises across the state have raised more than $55,000 for
Special Olympics Virginia. The annual fundraiser, called "Buy a Star, Be a
Fan," in which Stars sell for $1, began on Oct. 13 and ran through Nov. 9.
The funds raised this year will help more than 1,000 Special Olympics
athletes participate in the 2010 summer games.
Boddie-Noell Enterprises, the largest Hardee's franchise operator in the
United States, has been partners with the Special Olympics Virginia for 29
years, contributing in excess of $1 million to the organization during this
time. Boddie-Noell owns and operates 180 Hardee's restaurants across
Virginia.
"The 'Be a Fan, Buy a Star' Campaign grew significantly in 2009 and a lot
of good will be done with that much-needed funding," said Rick Jeffrey,
president of Special Olympics Virginia. "The significant thing about
Boddie-Noell is that they not only raise funds for Special Olympics and
volunteer, but that they employee our Special Olympics athletes and people
with intellectual disabilities in their restaurants."
Boddie-Noell and Hardee's also partner in the Special Olympics Virginia
"Training for Life" program, by employing persons with intellectual
disabilities, some of whom are Special Olympics athletes, and providing a
welcome workplace environment that breeds success.
"We are extremely appreciative of all the customers who supported Hardee's
fundraising success this year," said Jerry Allsbrook, chief marketing
officer for Boddie-Noell and a board member of Special Olympics Virginia.
"We look forward to seeing all the local athletes and their families in
Richmond at the 2010 Summer Games."
The mission of Special Olympics is to provide year-round sports training
and athletic competition in a variety of Olympic-type sports for children
and adults with intellectual disabilities. It provides them with continuing
opportunities to develop physical fitness, demonstrate courage, experience
joy and participate in a sharing of gifts, skills and friendship with their
families, other Special Olympics athletes and the community.
To learn more about the Special Olympics Virginia please visit
www.specialolympicsva.org.
About Boddie-Noell Enterprises
Boddie-Noell Enterprises (BNE) is a diversified family owned business
engaged primarily in restaurants and land development. With more than 47
years in the quick-service industry, BNE is the largest Hardee's franchise
operator in the United States with 341 restaurants across four states
including 180 restaurants in Virginia. For more information visit
www.bneinc.com.
About Hardee's
Celebrating more than 45 years in the quick-service industry, Hardee's Food
Systems is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE : CKR )
of Carpinteria, Calif. As of the end of its fiscal 2010 second quarter, CKE
Restaurants, Inc., though its subsidiaries, had a total of 3,140
franchised, licensed or company-operated restaurants in 42 states and 14
countries, including 1,212 Carl's Jr. restaurants and 1,915 Hardee's
restaurants. For more information, or to find a Hardee's near you, go to
www.ckr.com or www.hardees.com.