LBi, PREMIER GLOBAL DIGITAL MARKETING AND TECHNOLOGY AGENCY, NAMES CEDRIC DEVITT EXECUTIVE CREATIVE DIRECTOR FOR NEW YORK

Former Tribal DDB Creative Director (and Producer of Air Guitar
 Nation! documentary) Joins Global Digital Marketing and Technology
           Agency to Spearhead All U.S. Creative Endeavors

Global digital marketing and technology agency LBi
(www.lbiiconnicholson.com) today announced the appointment of Cedric
Devitt as the newly-created Executive Creative Director. Devitt, who
will be based out of LBi IconNicholson's Manhattan office, will lead
the  agency's creative department, drive conceptual thinking for the
agency's flagship clients and continue to integrate its world class
production skills in the US marketplace. LBi IconNicholson Managing
Director Judith Carr made the announcement.

Born and raised in Dublin, Devitt moved to the US after attending
Trinity College. Prior to LBi, he spent nearly a decade shaping the
creative vision at Tribal DBB. He began his career at Berlin Cameron
Doyle and spent a significant amount of time at Grey Advertising.
Devitt has shaped campaigns for a diverse selection of brands,
including: Sony, Best Buy, Hershey's, Neutrogena, Cuervo, Ketel One
and H&R Block.  He has been honored by many award shows, including:
The One Show, NY Festivals, MIXX awards and the Cannes Short List. A
music enthusiast, Cedric co-founded the US Air Guitar Championships
and produced Air Guitar Nation!, a critically acclaimed feature
documentary about the rise of competitive air guitar in the US.

"With the merger of LBi IconNicholson and LBi Special Ops Media,
there's a unique opportunity to develop truly breakthrough work,"
said Mr. Devitt.  "It's an honor to be a part of something this new,
and to join a leadership team that has a unparalleled combination of
great media thinking, strong account insight and an ambition to use
innovative technology to produce award winning, strategic work."

"Cedric Devitt's creative vision and decorated experience
significantly strengthens our US offering," said Ms. Carr.  "We are
excited to have him aboard at LBi and we look forward to his creative
input in 2010 and beyond."






About LBi:
LBi is a global digital marketing and technology agency, blending
insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind in Europe, LBi
provides the full range of digital capabilities, including digital
strategy, branded content, service design, media, CRM, technology,
managed hosting and support services. The Company employs
approximately 1,400 professionals located primarily in the major
European, American and Asian business centers; such as Amsterdam,
Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and
Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext
in Amsterdam (symbol: LBI). www.lbi.com


For further information please contact:
Patrick Durkin
The Morris + King Company/SeisMK for
LBi
 (212) 561
7459
patrick.durkin@seismk.com