FUSE and The Dieline, Announce The Dieline Awards Recognizing Excellence in Package Design

NEW YORK, NY--(Marketwire - December 8, 2009) - IIR, the producers of FUSE: Design & Culture // Brand Identity & Packaging (www.iirusa.com/fuse), the leading brand design and strategy conference, are pleased to announce the launch of The Dieline Awards, a worldwide competition recognizing excellence in package design.

Categories recognized will include food, non-alcoholic beverages, wine & spirits, bath, beauty & health, home care & pets, books, office & art supplies, electronics, technology, music and more. 30 winners across 10 different categories will be awarded a prestigious Dieline Award, and one Best of Show winner will be chosen. The Dieline Awards will be judged by a highly esteemed panel of 10 industry experts, and awarded based on quality of design. Debbie Millman, President of the AIGA and President of Design at Sterling Brands and Co-chairwoman of FUSE, will be the chairman of the judges.

Entries must be submitted at www.thedielineawards.com by December 21, 2009. Eleven winners will each receive a prize package valued at over $4500, including free entry into FUSE 2010, the Strata 3D CX Suite, and a unique award trophy designed by New York-based design firm, Established.

The official awards ceremony will be held at the FUSE Conference on April 14th, 2010, at Trump International Hotel & Tower in Chicago. FUSE 2010 features more than 60 leading designers and brand strategists including Phil Duncan, Global Design Officer at Procter & Gamble, Phylis Aragaki, Head of Creative Studio at Target, Warren Berger, Author of the just released "Glimmer" and more. Download Brochure.

About FUSE:

For over 14 years, the FUSE conference has been the destination of choice for championing change and challenging conventionalism. Consistently delivering a unique combination of visionary thinkers, top brand strategists and passionate creatives the participants at FUSE experience provocative dialogue and leave with a renewed sense of what really matters. This year FUSE will take place April 14-16, 2010 in Chicago at the Trump International Hotel & Tower. Register with priority code PRESS and receive a 20% discount. More information can be found at www.iirusa.com/fuse.

About The Dieline

Established in 2007, TheDieline.com is dedicated to the progress of the package design industry and its practitioners, students and enthusiasts. Its purpose is to define and promote the world's best examples of packaging, and to provide a place where the package design community can review, critique, be inspired and stay informed of the latest industry trends, news and projects being created in the field.

The Dieline has quickly grown into the most visited website on package design in the world, and it has become the voice of the industry. It is used as a daily resource for hundreds of thousands of people around the world. The Dieline continues to find and define the world's best packaging, launching The Dieline Awards, a worldwide design competition recognizing best in package design, further promoting the progress of the package design industry.

Contact Information: Linda Uslaner The Institute for International Research (212) 661-2014