Spark.com Thinks BeautifulPeople.com Acted Ugly

BEVERLY HILLS, CA--(Marketwire - January 6, 2010) - Spark®.com, created by the same people behind such successful online dating sites as JDate®.com, BlackSingles.com® and ChristianMingle®.com, announced today that they will offer a free subscription to all 5,000 members ousted from BeautifulPeople.com yesterday for allegedly putting on a few holiday pounds and being "newly chubby."

"As a company based on inclusion and creating communities where people feel comfortable and safe, we're outraged over the widely publicized actions taken by BeautifulPeople.com," said Adam Berger, Chairman and Chief Executive Officer of Spark Networks®, the parent company of Spark.com. "We created Spark.com to be a place where all are welcome and we adhere to the philosophy that any two people willing to take the time to first know themselves, and then learn about others, can improve existing relationships as well as form new and rewarding ones. We are so disappointed in how that 'other site' behaved, and feel the right thing to do is to offer a free one-month subscription to anyone who was kicked off that other site for putting on a few extra holiday pounds."

To take advantage of this special offer, all people have to do is log on to Spark.com, complete a free profile and email their Spark.com username and rejection notice from the other site to getignited@spark.com, and they'll receive a free one-month subscription within 24 hours.

Spark.com boasts millions of members and profiles, and positions itself as the better alternative to sites such as Match.com and eHarmony. Unlike eHarmony, which generally prevents users from communicating at their own pace and browsing profiles on their own, Spark gives users a free compatibility and personality profile tool, lets users browse any profile for free and allows any two people to communicate as fast and as often as they wish, as long as at least one of the pair is a subscriber. Unlike Match.com, which charges $39.99 per month and eHarmony, which charges $59.99 per month, Spark offers many of the same best-in-class features at nearly half the price of Match and well over 50% less than eHarmony.*

"Spark.com is about igniting relationships between any two real people who are serious about finding someone else, and who are willing to spend a little extra time getting to know themselves better by using our free personality and compatibility tools," said Greg Liberman, Spark's President and Chief Operating Officer. "Real people enjoy the holidays and time with friends and family. Whether it's apple pie on Thanksgiving, cookies on Christmas or latkes on Hanukkah, it sometimes means an extra few pounds. We wish all of our members a happy and healthy new year, in body and spirit, and like to think the possibilities of finding true love and exciting new relationships will do wonders to help melt away those few extra pounds of holiday joy."

About Spark.com

Spark (www.Spark.com) is a new online personals community for serious singles looking for love. Spark is owned and operated by Spark Networks, Inc. (www.Spark.net), one of the world's leading providers of online personals services. Spark Networks' shares trade on the NYSE Amex under the symbol "LOV" (NYSE Amex: LOV). In addition to Spark.com, the Spark Networks portfolio of consumer websites includes, among others, JDate®.com (www.JDate.com), ChristianMingle®.com (www.ChristianMingle.com), BlackSingles.com® (www.BlackSingles.com), SingleParentsMingle®.com (www.SingleParentsMingle.com) and SingleSeniorsMeet™.com (www.singleseniorsmeet.com).

*The comparative information provided is believed to be accurate as of 1/6/2010. If you believe any of this information to be inaccurate, please let us know.

Contact Information: Media Contact: Arielle Wolin 323-658-3000