-- Software integration with the RockTenn Merchandising Displays on-shelf
availability technology to provide visibility and metrics for tracking out
of stocks, replenishment, customer shelf activity and behavior. The BVI
Networks partnership with RockTenn Merchandising Displays was also
announced today. For more information go to
http://www.bvinetworks.com/company_news.html
-- Support for internationalization
-- Advanced analytics for people counting at endcaps and aisles, leveraging
video
-- Improved exporting of video clips for enterprise wide sharing of
insights
-- Enhanced POS exception search, to allow for more detailed POS queries,
pinpointing video for very specific combinations of transaction criteria
-- New data-to-map feature overlays data on the store planogram for
instant identification of hot zones and store performance
-- New models now available, providing options for front and back room
store environments, varying video storage requirements and even more
affordability for large enterprise roll outs as well as small businesses
BACKGROUND
The challenges facing retailer and product manufacturers today is to get it
right the first time in the store. Getting the product, pricing,
placement, packaging right means maximum adoption and sell-thru, resulting
in increased loyalty, sales, brand and store performance. Collecting data
on shopper behavior in the store environment has always been a priority for
retailers and manufacturers -- and the costs associated with doing so have
been significant. The old-school methods of observation studies,
shop-alongs, consulting studies that use small samplings of stores and
shoppers to extrapolate for entire chains or regions have been slow,
limited, and expensive. The new paradigm is to enable in-store data
collection in a
non-invasive and ongoing way across all stores, all the time.
This is a critical change because retailers rarely have consistency in
their stores or their shoppers and there are critical insights that can
only be uncovered by looking at large sample sizes over long periods of
time. Accomplishing this requires analytics to convert shopper behavior
into data that can be quantified and combined with other in-store data such
as POS, staffing plans, merchandise and promotion plans -- to create
insights that are as dynamic as those found in the online environment.
RetailNEXT is designed to automate the majority of the data creation,
collection, analysis and reporting -- there are no ongoing costs for
retesting, re-evaluating or changing the entire store around and repeating
the evaluations. This is the new way to operate and manage stores and
RetailNEXT makes it affordable enough to be an operational part of every
store.
MULTIMEDIA ELEMENTS
BVI Network Logo
Download BVI Brochure
About BVI Networks
BVI Networks offers the only in-store business intelligence solution proven
to deliver clear, actionable information and measurable ROI across multiple
store departments within weeks of installation. The open RetailNEXT
platform provides real-time and near real-time customer metrics that let
retailers dramatically improve store execution and customer satisfaction by
optimizing staffing, merchandise placement, and in-store advertisements.
RetailNEXT also enables brand manufacturers to make much better product and
marketing decisions and truly measure ROI on advertising investments. The
BVI Networks team includes former senior managers from Cisco, Motorola,
IBM, Juniper, Novell and Intel, as well as retail professionals with
extensive backgrounds in operations, merchandising and asset protection.
BVI Networks is rapidly establishing partnerships with leading in-store
solution providers and is quickly expanding its customer base. Early
customers include major big box retail chains, grocery stores, hardware
stores and specialty retailers. BVI Networks is headquartered in San Jose,
Calif. For more information, please visit www.bvinetworks.com.
Technorati Tags:
Retail | POS | BVI | Video Monitoring | Business Intelligence | Analytics
Contact Information: BVI Media Contact: Kathryn Howe 1.408.884.2162 ext. 710 kathryn@bvinetworks.com