Celect.org(TM) Launches CelectData(TM) Management Solution for Organizations


NEWPORT BEACH, Calif., Jan. 12, 2010 (GLOBE NEWSWIRE) -- Celect.org(TM), an Optimum Interactive (USA) Ltd. Company (Pink Sheets:OPTL), a leading provider of web-based organizational network and SaaS business tools and services for collegiate fraternities, sororities and Greek organizations, now serves over 1,000 organizational clients and has measured more than 1.1 million unique member log-in and active users accumulated in less than two years.

Celect.org(TM) is introducing CelectData(TM), a new member management database system on the Celect.org(TM) platform. The member management system interfaces with the existing e-commerce and financial systems for organizations to better manage their member database content and communications, and also monthly receivables and financial matters. The CelectData(TM) system contains an e-recruitment system for student organizations that leverages the Celect.org Facebook fully integrated applications GreekCommunity and GreekFamily Tree. This enables fraternities and sororities to generate relevant leads and open an interactive dialogue with a tracking system all on the Celect.org(TM) platform for confidentiality and easy reporting.

Mark Anderson, former President and COO of Sigma Chi, recently joined Celect.org(TM) as Executive Vice President of North America. Mark stated, "The next generation for online organizational management and a networked web-based site solution has arrived. Organizations are hungry for more efficient online management of their members from a safe, robust and flexible system." Mark is currently opening the Company's new headquarters in Chicago, and will be overseeing operations and business development throughout North America. Today Celect.org(TM) is the leader in the Greek student organization market with a presence on over 230 campuses nationwide serving well over 1,000 organizational clients. Tony Roth, President and CEO of Celect.org(TM) stated, "Our company is poised to grow exponentially over the next 12 to 24 months in the collegiate, faith-based and professional organization markets."

Celect.org(TM) serves over 1,000 organizations and maintains some 1.1 million unique members through its varied networks and services. Built on a proprietary technology platform with standards-based technology, the Celect.org(TM) web site and CMS and database systems are easily customizable, so users can continue to build out additional functionality to serve their specific needs. It will also scale to serve an organization's long-term technology objectives to consolidate information management from traditionally non-communicative systems to one fully integrated system.

About Us:

Celect.org(TM), an Optimum Interactive (USA) Ltd. Company, is the leading provider of web-based network services for membership organizations including collegiate student organizations, faith organizations, non-profit organizations and professional associations. Based upon a patent-pending, one-click, one-system solution, the Celect.org platform helps membership executives to efficiently operate their organizations online. By removing administrative bottlenecks, the technology enhances membership participation and financial controls. Ideal for organizations with anywhere from 20 to 500,000+ members, the Celect.org platform allows membership organizations to effectively communicate and raise funds in a transparent, yet safe and secure manner. Held by parent company Optimum Interactive (USA) Ltd. (Pink Sheets:OPTL), Celect.org, LLC is headquartered in Newport Beach, CA with additional offices in Illinois, Toronto, and New York.

The Celect.org logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6677


            

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