BOSTON, MA--(Marketwire - January 12, 2010) - In a newly released report, "
Materials Compliance for Green Product
Development: Balancing Social Responsibility with Profitability,"
Aberdeen Group, a Harte-Hanks Company
(
NYSE:
HHS), found that top performing manufacturers were able to
dramatically reduce their number of product recalls and stop shipments,
while increasing new-market opportunities, by utilizing effective materials
compliance measures. Ensuring the safety of consumers, while protecting
the environment has been a core priority among product companies -- and as
such, their focus on the raw materials and substances used to make their
products.
It has been three years since Aberdeen has researched this aspect of
product development, during which the regulations and compliance issues
were just percolating and becoming "real" through the introduction of
penalties, fines, and new customer demands. In recent months, Aberdeen has
seen an acceleration of interest and challenges for companies that strive
to achieve materials compliance in Green product development. Superior
compliance performance among these companies is the result of implementing
best practices and enabling those practices within the appropriate
compliance infrastructure.
"Implementing or improving materials compliance can contribute
significantly to new-market opportunities, but many organizations lack the
initiatives, capabilities, and technological enablers to realize these
opportunities. The primary reason for this is their fear of compliance
cost translating into higher product prices, causing them to lose ground to
competitors," explains William Jan, Senior Research Analyst for Product
Innovation and Engineering at Aberdeen Group. "However, top-performing
manufacturers are able to effectively align materials compliance
initiatives with their product development processes and customer
requirements. The result is an impressive return on their compliance
investment."
This report is designed to provide guidance on how to select and execute
initiatives on materials compliance management in light of an ever-growing
list of environmental regulations.
A complimentary copy of this report is made available due in part by the
following underwriters: IHS and PTC. To obtain a complimentary copy of the
report, please visit:
http://www.aberdeen.com/link/sponsor.asp?cid=6032.
For additional access to complimentary research in product innovation and
engineering, please visit:
http://research.aberdeen.com/index.php/-product-innovation
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 854-5200, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2010 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
William Jan
Aberdeen Harte-Hanks
(617) 854-5225
william.jan@aberdeen.com