Edible Arrangements(R) Debuts Berry Chocolate Roses(TM) -- Decadent Long-Stemmed Chocolate-Covered Strawberries -- Just in Time for Valentine's Day

WALLINGFORD, CT--(Marketwire - January 15, 2010) - Inspired by the beauty of long-stemmed roses, Edible Arrangements Berry Chocolate Roses are a clever alternative to traditional Valentine's Day gifts. Featuring gourmet chocolate-covered strawberries arranged on stem-shaped skewers, Berry Chocolate Roses mark the newest fresh fruit arrangement to debut from Edible Arrangements, the pioneer and leader in hand-sculpted, fresh-fruit displays and chocolate-dipped fruit. Each hand-dipped chocolate-covered strawberry bouquet is arranged in a signature red box -- making it a beautiful, delicious and unique gift solution for the holiday.

"Valentine's Day is not just about your sweetheart," said Steve Thomas, Vice President of Marketing for Edible Arrangements. "Whether surprising mom or sharing our Berry Chocolate Roses with a friend, the delicious combination of fresh strawberries and gourmet chocolate is a fun and delicious gift for those looking for a unique and fresh idea this holiday."

Arranged by the dozen, Edible Arrangements Berry Chocolate Roses are available in semi-sweet chocolate or white chocolate varieties, or a combination of both. Signature Berry Chocolate Roses boxes start at $49.

Edible Arrangements also offers a variety of fresh fruit bouquets that are guaranteed to deliver happiness this Valentine's Day and beyond. Featured arrangements include:

-- Chocolate-Dipped Strawberries with Mixed Toppings - One dozen fresh strawberries hand-dipped in gourmet chocolate. This assortment will include a variety of flavors such as semi-sweet chocolate, coconut and almonds ($39).

-- Valentine's Day Berry Chocolate Bouquet® - A perfect combination of fruit & chocolate, this mouth-watering arrangement is filled with fresh strawberries, gourmet chocolate-covered strawberries, grapes, cantaloupe, pineapple daisies and hearts. Arrangements are available in an assortment of sizes ($69, $99, $129, $159, $209).

Ordering Edible Arrangements

Edible Arrangements bouquets are made-to-order to ensure freshness; no preservatives or sweeteners are used. The artistically designed fresh fruit bouquets are arranged in a designer container and delivered fresh or available for pick-up at one of more than 900 Edible Arrangements locations worldwide.

Ordering from Edible Arrangements is quick, simple and a surefire way to deliver happiness. Assortments are available via a toll-free number at 1-877-DO-FRUIT, or online at www.EdibleArrangements.com.

About Edible Arrangements

Edible Arrangements International, Inc. is the leading purveyor of delicious, high quality, artistically designed fresh fruit arrangements that are a practical and healthy gift delivering happiness no matter the season. Founded in 1999 in East Haven, Conn. by Tariq Farid, Edible Arrangements earned the 48th spot on Entrepreneur's 2009 Franchise 500® ranking. Edible Arrangements has more than 900 operating locations worldwide and is rapidly expanding with franchises across the United States, Canada, Puerto Rico, the United Kingdom, Dubai, Saudi Arabia and throughout the United Arab Emirates. Customers may order arrangements by telephone 1-877-DO-FRUIT, at one of the company's retail stores, or online at EdibleArrangements.com.

Contact Information: CONTACT: Jenny Kinkopf On Behalf of Edible Arrangements 630.932.9316 Jenniferk@jsha.com