Telegraph Media Group Selects FinancialForce.com for Cloud Accounting

SAN MATEO, CA--(Marketwire - January 25, 2010) - FinancialForce.com (http://www.FinancialForce.com), the new cloud accounting company formed with investment from Unit 4 Agresso and salesforce.com, has announced that Telegraph Media Group has selected its solutions for use in its media sales department. FinancialForce Accounting will automate this busy department's largely manual invoicing and accounting processes and will integrate with the Group's existing salesforce.com CRM solution to give a single view of the Group's advertising sales and subscription management data. In addition, FinancialForce Accounting will produce invoices, create all accounting entries and automatically pass them into the Telegraph's enterprise resource planning (ERP) software, Agresso Business World, which is also part of Unit 4 Agresso.

The Telegraph Media Group is the multimedia publisher of the Daily Telegraph, the UK's biggest-selling broadsheet. Its other titles include telegraph.co.uk, The Sunday Telegraph and The Telegraph.

The Telegraph Media Group's selection of FinancialForce Accounting supports its strategy to move many of its business systems into the cloud via salesforce.com's Force.com platform while keeping its core Agresso ERP solution on site. An additional advantage of FinancialForce Accounting is that, for the first time, non-financial users of Agresso can access a 360-degree view of the financial data held against customer accounts in real time and in read-only format.

Jeremy Roche, CEO for FinancialForce.com, said: "FinancialForce Accounting has been developed so it is easy and cost effective to implement and can help larger organizations like the Telegraph move elements of their accounting process into the cloud without the need to remove or replace their entire ERP solution. In signing this deal with Telegraph Media Group, we have demonstrated something significant: that cloud and on-premise applications can coexist happily and deliver quantifiable benefits to organizations of all sizes. In this case, FinancialForce.com is essentially acting as accounting middleware, providing a link between the cloud and on-premise applications selected by Telegraph Media Group."

Paul Cheesbrough, CIO for Telegraph Media Group, said: "The advertising sales process is an important part of our business, and it's key to ensure the accurate billing of advertisements placed across all of the Group's products and services. Salesforce.com is the core platform that underpins this process, and we selected FinancialForce.com to link our sales and financial process together. We expect to gain significant process improvements from creating this linkage, and more importantly, we're seeking to provide our clients with increased levels of service. The fact that FinanicalForce.com natively works with both salesforce.com and Agresso ERP was another major reason for the decision."

About FinancialForce.com - http://www.FinancialForce.com

FinancialForce.com aims to revolutionize the future of accounting by doing for finance what salesforce.com has done for CRM. It delivers unique cloud accounting applications that give accountants and CFOs online, real-time financial information, always in balance and always up to date. This gives them a better understanding of their business, with the confidence of reliable figures, from secure systems, looked after for them by the world's most trusted enterprise cloud computing platform.

FinancialForce.com is backed by Unit 4 Agresso (parent company of accounting software specialist CODA) and salesforce.com. It combines CODA's 30 years of designing and building financial applications, with the salesforce.com platform's decade of dependability, availability and security.

The result is a range of revolutionary cloud computing applications, including FinancialForce Accounting -- a full Software as a Service (SaaS) accounting application, delivered on a subscription basis; the first international SaaS accounting system developed on salesforce.com's cloud computing platform, Force.com.

Contact Information: Media Contact: Emelyne Interior LEWIS PR for FinancialForce.com 415-992-4400