LAS VEGAS, Jan. 26, 2010 (GLOBE NEWSWIRE) -- In investing and minefields, it often makes sense to follow successful footsteps. And there are few footsteps as significant as that of technology behemoth Google.
Google's pursuit of consumer review site Yelp! at a strong valuation and the numbers being discussed for a future IPO of Facebook affirm a growing sentiment on the web: Invest in Voices.
This truism is congruent with the business strategy of CrowdGather Inc. (OTCBB:CRWG), which is aggressively aggregating the voices of niche communities, optimizing them with a proprietary software that makes them better, and reaping the rewards of this highly targeted traffic. It's not the one-fell-swoop approach to grabbing a Yelp! or a YouTube ($1.65 billion in ‘06) in one big move, but a collective of whispers can eventually add up to the volume of a yell.
CrowdGather Inc. (OTCBB:CRWG) is focused on one of the most established constituencies on the Internet in message board users. This is a robust group for sure as their very presence on a message board -- as a reader or a writer -- indicates that they are actively in pursuit of information on the subject. In a Search Engine Optimization (SEO) environment where individual utterances are given great weight in search rankings, this is a preferred demographic, a user who indirectly becomes a marketing assistant by posting content attractive to those coveted search engine spiders.
And along the way, CrowdGather's optimization techniques have the potential to grow and maximize the values of each of their vast array of communities, helping them to become go-to sources for information, camaraderie, and paying advertisers. Like a holding company consolidating good ideas under a central management team and resources, CrowdGather's approach could create a business pie worth more than the sum of its parts.
Locate every blog, news item, message board and more for CRWG at www.BoardMark.com
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