Alien Technology(R) Finishes First in Off-Road Championships Down Under

MORGAN HILL, CA--(Marketwire - January 27, 2010) - Alien Technology, an industry leader in UHF Gen 2 radio frequency identification (RFID) products and services, and KWIKSCORE Race Timing systems have been selected by South Australia's motorcycle controlling body, Motorcycling South Australia (MSA), as the timing system of choice for the South Australian Off-Road Championship Series. The system enables detection rates in excess of 99% by use of an accurate, reliable and cost effective, disposable passive RFID transponder (tag) solution. Not only are the tags substantially less expensive than traditional tag offerings, but because they are passive, batteries are not required. This eliminates recharging headaches, and best of all, there's no need to collect the transponders after the event -- again saving infrastructure cost.

Tagging motorbikes can be a challenging application, given the high speeds and variability in tag presentation as the motorbike passes through a read zone, but add to that the rigors of an off-road championship where the tags are further exposed to high vibration, dirt, mud, rain and even more variability on a dirt track. But no worries with Alien's high sensitivity Higgs™-3 based tag engine (IC) within the Squiggle® tags and the ALR-9900 Enterprise category reader, where performance is exceptional with plenty of margin to spare. The performance from the Higgs-3 based tag was a key reason why Motorcycling South Australia's sports manager, Gerry Jongebloed, selected it as the timing system of choice to take the series forward. Despite the harsh conditions, the Alien tags take a beating and keep on reading, and combined with the KWIKSCORE time keeping system, it's as effortless as throwing another shrimp on the barbie.

Explains KWIKSCORE developer Adam Hardin: "The series requires multiple timing points, sometimes several kilometers apart and often without mains power. It was designed to be mobile and deployable with highly reliable motorbike detection at race speeds, even amidst exposure to the outdoor elements. It has taken years of development in actual race conditions to optimize system parameters and produce an all-weather solution."

Adds Mark Anderson, General Manager of Adilam Technologies, an authorized Alien reseller: "KWIKSCORE selected the high performance Alien ALR-9900 readers and Higgs-3 based tags as a result of an extensive study. KWIKSCORE's ability to understand the flexibility and power within the reader, combined with knowledge of their market, resulted in superb system performance, and provided a sound solution in race timing."

Said Gerry Jongebloed, MSA Series Manager: "After years looking at all timing offerings, we found nothing to compete with the KWIKSCORE Race Timing System and Alien's RFID product offerings. The passive RFID system offers all the advantages of a transponder at a fraction of the cost and without the recovery, or battery charging burdens. We have had a full year of use out of the system and it has proven to meet all our requirements, giving us low cost, instant results, accuracy and reliability -- it's a winner!"

About KWIKSCORE

Adam Hardin has been developing automated motorcycle sport timing solutions for 15 years, including the Australian 4 Day Enduro Championships in 2003, his efforts resulting in the KWIKSCORE Race Timing System. For more information email adam@hardinsoftware.com.au.

About Motorcycling South Australia

MSA is South Australia's sub-organisation of Motorcycling Australia, the controlling body for all motorcycle sports in Australia, and is affiliated with FIM. Please visit http://www.motorcyclingsa.org.au/ for additional information.

About Alien Technology

Alien Technology is a leading provider of UHF RFID products and services, including RFID ICs, inlays, readers, and education. Alien is headquartered in Morgan Hill, California, with Alien Technology Asia in South Korea, its subsidiary Quatrotec located in South San Francisco, California, and the RFID Solutions Center located in the Dayton, Ohio region. Alien also maintains sales offices in the US, Europe, and Asia.

Learn more about Alien's award-winning Higgs™-3 RFID IC, our performance-leading Squiggle® inlay product line, and the renowned RFID Academy at: www.alientechnology.com.

Alien, Alien Technology, the Alien logo, Higgs, and Squiggle are trademarks or registered trademarks of Alien Technology Corporation in the United States and other countries.

Contact Information: Contact: Victor Vega Alien Technology Marketing Director Phone: 408-782-3930