HOUSTON, Jan. 28, 2010 (GLOBE NEWSWIRE) -- So Act® Network, Inc., (OTCBB:SOAN) which is endorsed by William Shatner as “a ray of hope amidst all the gloom,” and by Ed Asner as “the best place to make a difference,” introduced today its “Conscious Customers – Sustainable Business” program which was developed to bring together a host of personal and financial benefits for socially conscious companies, their products and consumers who are also So Act members.
“As a way to provide significant value to our membership of socially conscious thought leaders and change agents, we have recognized and begun Groups in our network that will seek to identify and secure more valuable customer offerings while supporting those Companies whose products and brands reflect a positive commitment to lifestyles that better our planet,” said Greg Halpern – So Act’s President. “Our members never have to see ads or spam, but they are usually quite happy to learn all about products and opportunities that interest them. Our platform is entirely relationship based so everything our members follow is something they’ve opted into which is why this program is a win-win-win scenario.”
The first group of Companies and products recognized by So Act in the “Conscious Customers – Sustainable Business” program are -- Barbara’s (foods), So Delicious (foods), Whole Foods (grocery), Silk (drinks), Newmans (foods), Veg Life (supplements), Smashbox (cosmetics), Urban Decay (cosmetics), Nature’s Gate (beauty care), Victoria’s Secret “Pink” (beauty care), 100% Pure (beauty care), Seventh Generation (household cleaners), Method (household cleaners), Gaiam (clothes and household items), Niagara Conservation (water and energy products), Pure Kitchen (renewable cabinetry), Ice Stone (recycled countertops), Vetrazzo (recycled countertops), Coverings ETC. (sustainable surfaces), Faber (kitchen ventilation), Miele (appliances), Moen (appliances), GE Monogram (appliances), Bosch (appliances). So Act members who have specific interests in any of these products will be asked to join their respective Group to learn more about what benefits and deals these companies offer. As the Groups grow, the Company will seek to leverage that interest by requesting additional product discounts and special offers to reward customer loyalty, add commission revenue to the Company and provide a percentage of sales as donations to each consumers preferred charity. Consumers who are not currently So Act members may participate by simply joining at SoAct.net and then joining the related Group. Membership is free. As new products and brands are added to this program, the Company will release additional news identifying them in detail.
The beneficial elements of the program in the current roll out phase include:
- Developing a substantial following of each conscious company in its related So Act Group
- Developing a substantial following of each conscious product in its related So Act Group
- Identifying to So Act members - discounts, offers and benefits available for each product
- Identifying the Green practices of each conscious company in its related So Act Group
The beneficial elements of the program in the secondary phase during the next 90 days include:
- Leveraging each Group’s support by working to secure further benefits to So Act members for their patronage
- Leveraging continued patronage of our members by creating new profit sharing opportunities for So Act
- Negotiating for So Act a percent of repeat sales as an on-going reward for increasing customer loyalty
- Negotiating a percentage of repeat business as a donation to the customers preferred charity
(In essence, the program message is “Get the best deals from your favorite products while making the world better”)
About So Act® Network, Inc.
Endorsed by William Shatner as “a ray of hope amidst all the gloom,” and by Ed Asner as “the best place to make a difference,” So Act is also recognized by many other progressive, socially conscious celebrities and experts young and old as the place to pursue and create social change to improve our world. http://www.soact.net/celebrities_experts.html Social Media author Jon Hansen calls So Act "The 60 minutes of Social Networks, where you engage, mobilize and empower people into action." Whatever the mission, cause, product, service, program, cure, or solution, So Act can help you expand your sphere of influence and crystallize forward thinking into positive action on a larger scale, while harmoniously merging economic and socially conscious goals.
So Act's innovative technologies provide a global social network where its members are able to build Communities of Purpose, and accomplish and promote all of their important goals without being subjected to spam or ads, and without having personal information used by marketers. So Act’s cutting edge communication platform improves on the social networking theme by providing businesses and individuals with project building tools, alerting, and secured network file sharing and previewing, all in a personalized, private, format that crosses global boundaries to connect like-minded individuals, while allowing an unlimited number of members to simultaneously participate in small, or large, online meetings. So Act includes a “top 10” filtered results ad-free web search engine, and its press club allows members to share their important news with their followers and the media. While membership is free, several features to increase network size and capability for those with greater needs will be available for $1, $2 and $5 monthly fees as member use expands. So Act provides partnership and profit-sharing opportunities for individuals and companies seeking to gain a meaningful foothold in the Social Networking space and increase business and customers. Join free and get more information at www.SoAct.Net.
The So Act Network, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6954
FORWARD-LOOKING STATEMENTS
This press release contains forward-looking statements that involve risks and uncertainties. These statements may include statements regarding stock-based compensation charges and our plans to invest in our core business and make significant capital expenditures. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The potential risks and uncertainties that could cause actual results to differ from the results predicted include, among others, unforeseen changes in our hiring patterns and our need to expend capital to accommodate the growth of the business, as well as those risks and uncertainties included under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in our Annual Report on Form 10-K for the year ended December 31, 2008, which is on file with the SEC and is available on our investor relations website at SoAct.Net and on the SEC website at www.sec.gov&index=2&md5=30c4f98d8a5d98619fe4ce392ec4a0ca" target="_blank">www.sec.gov. Additional information is also set forth in our Quarterly Report on Form 10-Q for the quarter ended September 30, 2009, which is also on file with the SEC. All information provided in this release is as of January 27, 2010 and So Act Network undertakes no duty to update this information. So Act is a registered trademark of So Act Network, Inc.
All other company and product names may be trademarks of the respective companies with which they are associated.