Contact Information: Mercent PR Contact: Kristine Szarkowitz (Tel: ) 206. 310.5323
Mercent OnMedia Top 100 Winner; CEO Presenting at 2010 OnMedia NYC Conference February 2, 2010
| Source: Mercent
SEATTLE, WA--(Marketwire - January 28, 2010) - Mercent™, a leading provider of on-demand
marketing solutions for retailers, today announced it has been selected by
AlwaysOn as an OnMedia Top 100 winner; and the company's CEO Eric Best will
present during the two-and-a-half day OnMedia executive event scheduled
February 1-3, 2010 at the Mandarin Oriental Hotel in New York City.
Being named as an OnMedia 100 winner reflects Mercent's industry
leadership, market-leading business approach, and disruptive data-driven
retail product marketing technology. Mercent was judged and selected by
the AlwaysOn editorial team and a team of global industry experts based on
Mercent's technology, commercialization success, broad base of Tier 1
retail clients, stakeholder value, and media and analyst coverage.
According to Eric Best, "We are honored to be named for the second
consecutive year to OnMedia's Top 100 list. Our top priority is to provide
Mercent's retail clients with the industry's most proven and value-creating
technology and we thank OnMedia for recognizing Mercent's contribution to
the digital media industry."
Mercent will be honored at AlwaysOn's OnMedia NYC event on February 1,
2010, at the Mandarin Oriental Hotel in New York City. The event will also
feature CEO presentations and high-level debates on which forces are
disrupting user behavior and creating new opportunities in the marketing,
branding, advertising, and public relations industries. This includes the
"Metrics + Money" presentation, where Eric Best will join an esteemed team
of industry experts to discuss how online traffic and engagement should be
measured and how measurement can optimize advertising and brand campaigns
in the current operating environment.
Founder and CEO of AlwaysOn Tony Perkins commented, "We are still moving up
a very steep Internet innovation curve which means the media world will
continue to be radicalized. We congratulate the OnMedia 100 winners for
their success in introducing tools, services, and platforms that continue
to disrupt the old ways of Madison Avenue for the benefit of marketers and
content consumers alike."
OnMedia 100 winners were selected from hundreds of other competing
technology companies nominated by investors, bankers, journalists, and
industry insiders. A rigorous three-month selection process was conducted
to finalize the 2010 list.
Mercent helps the world's leading online retailers promote their products
across eCommerce channels including online transactional marketplaces like
Amazon, Buy.com and eBay, comparison shopping engines and affiliate
networks. The company's proprietary Mercent Retail™ technology handles
the complex and unique challenges of managing multiple data feed exchanges
and is ideally suited for connecting retail systems with sophisticated
online marketplace and comparison shopping APIs. Mercent Retail also
addresses the correct mapping of products, automates order processing, and
provides ongoing data feed monitoring to rapidly and efficiently grow
marketplace revenues.
Mercent Retail™ is designed exclusively for multi-channel retailers,
giving those merchants the power to reach more than 250 million customers
with targeted products, advertisements and promotions through the most
popular online marketing channels. Based on a proven and industry-leading
platform, Mercent Retail offers seamless integration with back-end retail
e-commerce systems and turnkey data integration with analytics and paid
search platforms to give retailers campaign intelligence and the power to
change product promotions and offers 'on-the-fly.' Most important, the SAAS
platform makes it easy and cost-effective for merchants to increase sales
revenue, improve gross margins and optimize their return on advertising
spend by promoting and selling the right products with the right
merchandising offers on key retail channels.
Information regarding Mercent Retail shopping feed management technology,
Mercent Performance marketing services, and the complete list of online
marketing channels in the Mercent Shopping Network are available at
www.mercent.com.
About AlwaysOn
AlwaysOn (www.alwayson.goingon.com) is the leading business media brand
networking in the Global Silicon Valley. AlwaysOn helped ignite the social
media revolution in early 2003 when it launched the AlwaysOn network. In
2004, it became the first media brand to socially network its online
readers and event attendees. AlwaysOn's preeminent executive event series
includes the Summit at Stanford, OnMedia, OnHollywood, OnDC, OnDemand,
Venture Summit Silicon Valley, Venture Summit East, GoingGreen, GoingGreen
East, and GoingGreen Europe. The AlwaysOn network and live event series
empower readers, event participants, sponsors, and advertisers to spearhead
the global innovation economy.
About Mercent
Mercent is a leading provider of online channel marketing technology and
services for retailers. Through its award-winning Mercent Retail™ SAAS
technology and Mercent Performance™ professional services, Mercent helps
the world's most successful online merchants including 1-800-Flowers, Bass
Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI
optimize online shopping channel marketing campaigns to drive customer
acquisition, revenues, profits, and inventory velocity. Mercent is the
single point of integration with a vast online advertising network that
includes transactional marketplaces such as Amazon.com and eBay; comparison
shopping engines (CSEs) such as Shopping.com and NextTag; affiliate
marketing programs such as LinkShare and the Google Affiliate Network; and
other product advertising channels including Microsoft Bing Cashback and
Google Product Ads. The company is a 'Selling on Amazon.com' Certified
System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider
and certified Google Product Search Partner. Founded by a seasoned team of
Amazon.com veterans, Mercent is a venture-funded company based in Seattle,
WA. For more information, visit www.mercent.com.