LOS ANGELES, Jan. 29, 2010 (GLOBE NEWSWIRE) -- DeAnn Marshall, formerly the Chief Health Sciences Marketing and Communications Officer for the University of California, San Diego, has accepted the position of Vice President and Chief Marketing and Communications Officer at Childrens Hospital Los Angeles, according to an announcement made by Richard D. Cordova, FACHE, President and CEO of Childrens Hospital. Ms. Marshall begins her duties on March 1, 2010.
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“I’m very excited that we were able to have DeAnn Marshall join the Childrens Hospital Los Angeles family,” said Mr. Cordova. “Her first task will be to create a new marketing and branding strategic plan for Childrens Hospital Los Angeles, using the opening of our new hospital as the centerpiece of that plan.
“She will work closely with the Board of Trustees, senior hospital management and other hospital-affiliated organizations and entities to accomplish our short-term and long-term marketing goals and objectives,” Mr. Cordova said.
In addition, Ms. Marshall will create a comprehensive communications and marketing program for the hospital, The Saban Research Institute, the Childrens Hospital Los Angeles Foundation and the Childrens Hospital Los Angeles Medical Group, incorporating branding, public relations, marketing and advertising to raise the visibility and enhance the reputation of one of the premier children’s hospitals in the nation.
At UC San Diego, Ms. Marshall was responsible for overseeing the combined communications, marketing and public affairs efforts encompassing the UC San Diego School of Medicine, the Skaggs School of Pharmacy and Pharmaceutical Sciences, and the UC San Diego Medical Center.
Prior to working at UC San Diego, Ms. Marshall served as Executive Vice President and Chief Development Officer for the Children’s Hospital of Pittsburgh Foundation, providing executive leadership, strategic planning and operational direction for the $300 million private foundation. She also served as Director of Public Relations (1995-99), Executive Director of Public and Government Affairs (2000-02) and finally as Vice President of Public and Government Affairs (2002-04) for the 235-bed Children’s Hospital of Pittsburgh, directing comprehensive internal and external communications, advertising, marketing, media relations and government affairs.
Ms. Marshall also worked for the public relations agencies Burson-Marsteller (1993-95) as an Account Supervisor and Ketchum Communications (1988-89) as an Assistant Account Executive, and served as a Senior Media Specialist for Allegheny General Hospital (1990-93). She was named Communicator-of-the-Year in 2003 by the Public Relations Society of America, and received the Touchstone Award from the American Hospital Association, among her many professional honors.
Ms. Marshall received a bachelor’s degree in journalism (1988) with a minor in business administration from Duquesne University in Pittsburgh.
Founded in 1901, Childrens Hospital Los Angeles has been treating the most seriously ill and injured children in Los Angeles for more than a century, and it is acknowledged throughout the United States and around the world for its leadership in pediatric and adolescent health. Childrens Hospital is one of America’s premier teaching hospitals, affiliated with the Keck School of Medicine of the University of Southern California since 1932. The Saban Research Institute of Childrens Hospital Los Angeles is among the largest and most productive pediatric research facilities in the United States.
Since 1990, U.S. News & World Report and its panel of board-certified pediatricians have named Childrens Hospital Los Angeles one of the top pediatric facilities in the nation. Childrens Hospital Los Angeles is one of only 10 children’s hospitals in the nation – and the only children’s hospital on the West Coast – ranked in all 10 pediatric specialties in the U.S. News & World Report rankings and named to the magazine’s “Honor Roll” of children’s hospitals.
Childrens Hospital Los Angeles also is one of eight children’s hospitals in the nation to receive the “Top Hospital” designation from The Leapfrog Group. And Childrens Hospital Los Angeles is one of only three pediatric medical centers in the nation to receive both honors – “Top Hospital” from Leapfrog and the “Honor Roll” from U.S. News & World Report.
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Visit our website: www.ChildrensHospitalLA.org
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