Hardee's Teams Up With Tar Heels Athletics and Donates $6,450 to The Lineberger Comprehensive Cancer Center

CHAPEL HILL, NC--(Marketwire - February 4, 2010) - Hardee's® donated $6,450 to The UNC Lineberger Comprehensive Cancer Center during the UNC men's basketball game in Chapel Hill this past weekend. Bill Boddie, president and chief executive officer of Boddie-Noell Enterprises, the largest Hardee's franchisee in North Carolina as well as the U.S., and Mike Boddie, president of the restaurant division at Boddie-Noell Enterprises, presented the check to H. Shelton Earp, M.D. director of The UNC Lineberger Comprehensive Cancer Center, during halftime at Sunday's game.

Over the past year, Hardee's has donated $50 for each touchdown made by the Tar Heels football team in regular season games as well as at the Continental Tire Bowl. Additionally, a $25 donation is made for every 3-point shot made by a UNC men's basketball player at all regular season games, both home and away. Since 2009, Hardee's has contributed close to $25,000 to The UNC Lineberger Comprehensive Cancer Center.

"Whether on the basketball court, in our research labs, or working on behalf of patients at the N.C. Cancer Hospital, teamwork is a top priority at UNC," said Earp. "Hardee's support of cancer research at UNC Lineberger and at the N.C. Cancer Hospital benefits people from across North Carolina who, like our team, fight cancer every day."

The check presentation took place immediately following the exciting Hardee's "Shoot Out Against Cancer" in the Dean E. Smith Center where former UNC All-American and current women's assistant basketball coach Charlotte Smith sunk several shots to increase the amount of money donated by Hardee's. Smith made the winning shot during the 1994 Women's National Championship game, the only one in UNC history. During the contest, Smith proved she still had it by making four free throws worth $500 each. Thanks to Smith's efforts, $2,000 was added to the total donated by Hardee's to The UNC Lineberger Comprehensive Cancer Center.

"This was a huge success for Hardee's in 2009 so we were excited to continue it again this season," said Jerry Allsbrook, chief marketing officer for Boddie-Noell Enterprises. "We want to give Tar Heel fans a bigger reason to cheer when their team scores. Hardee's has deep North Carolina roots so teaming up with Tar Heel Athletics in support of The UNC Lineberger Comprehensive Cancer Center was a natural fit."

About The UNC Lineberger Comprehensive Cancer Center

The UNC Lineberger Comprehensive Cancer Center and the N.C. Cancer Hospital are creating the new face of cancer research and treatment in North Carolina. UNC Lineberger is the only public comprehensive cancer center for the state and the people of North Carolina. Our mission is to reduce cancer occurrence and death in North Carolina and across the nation through research, treatment, training and outreach. The N.C. Cancer Hospital -- part of UNC Health Care -- is the cancer center's clinical home. This mission is fueled by collaboration across the population, basic and clinical sciences, which places UNC Lineberger in the top 15 centers in the nation in research funding. The Center's 294 members hail from more than 40 departments from across the University of North Carolina at Chapel Hill. As one of only 40 National Cancer Institute-designated comprehensive cancer centers nationwide, UNC Lineberger is at the center of an unprecedented effort to make strides against cancer and the suffering it causes.

About Boddie-Noell Enterprises

Boddie-Noell Enterprises (BNE) is a diversified family-owned business engaged primarily in restaurants and land development. BNE is the largest Hardee's franchise operator in the United States with 340 restaurants across four states. For more information about the company, visit www.bneinc.com.

About Hardee's

Celebrating 50 years in the quick-service industry, Hardee's Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the end of its fiscal 2010 third quarter, CKE Restaurants, Inc., though its subsidiaries, had a total of 3,147 franchised, licensed or company-operated restaurants in 42 states and 14 countries, including 1,221 Carl's Jr. restaurants and 1,913 Hardee's restaurants. For more information, or to find a Hardee's near you, go to www.ckr.com or www.hardees.com. Hardee's social media sites include www.facebook.com/hardees, www.twitter.com/hardees and www.youtube.com/hardees.

Contact Information: Contact: Rick Rountree 919.878.1144