Contact Information: BNE Contact: Rick Rountree 919-878-1144 MDA Contact: David Stephenson 704-525-6476
Hardee's(R) Kicks Off Fight Against Muscular Dystrophy in 2010
| Source: Hardee's
ROCKY MOUNT, NC--(Marketwire - February 8, 2010) - Hardee's® locations owned and operated by
Boddie-Noell Enterprises (BNE) will raise funds this year for the Muscular
Dystrophy Association by participating in the Shamrocks Against Dystrophy
campaign.
Beginning Feb. 9 and ending March 17, St. Patrick's Day, customers at
participating restaurants across North Carolina, Virginia, Kentucky and
South Carolina will be encouraged to purchase a $1 green or a $5 gold
Shamrock. To date, BNE has donated well over $1 million to the MDA since
joining the campaign in 1999.
Once sold, the Shamrocks, including the customer's signature, are hung for
display in each restaurant to create a festive St. Patrick's Day
atmosphere. In exchange, each customer who purchases a Shamrock receives a
coupon for a discount in the restaurant.
"MDA is proud of the continued partnership with Boddie-Noell Enterprises
and Hardee's," said David Stephenson, director of business development for
the Muscular Dystrophy Association in North Carolina and South Carolina.
"Their teamwork and dedication demonstrates that great things can be
accomplished through this noble effort."
A portion of the total raised by BNE restaurants will help send children
across North Carolina, Virginia, Kentucky and South Carolina to local MDA
summer camps this year. Offering a fun, safe outdoor experience, the camps
give participants the opportunity to develop important life skills such as
confidence, independence and social ability.
"Our goal is to send as many children as possible to local MDA summer camps
this year," said Jerry Allsbrook, MDA national vice-president and chief
marketing officer for Boddie-Noell Enterprises. "Every year we're amazed at
the commitment of our employees and customers in supporting this
fundraising event for children. We hope 2010 will be the best fundraiser to
date for Hardee's and Boddie-Noell."
Annually, Boddie-Noell restaurants are one of the largest contributors to
MDA in the Carolinas and in Virginia. Contributions collected during the
fundraiser will also go to help with care for local children and adults
affected by one of the 43 diseases for which the MDA provides treatment.
The local services that the MDA provides include access to a national
equipment loan program, assistance with durable medical equipment repairs,
support groups, professional health education and care at affiliated
clinics at Duke University, the University of North Carolina at Chapel
Hill, Sentara Norfolk General Hospital, Roanoke Neurological Center, the
Medical College of Virginia and elsewhere.
About MDA
MDA is a voluntary health agency supporting programs of worldwide research,
comprehensive services, advocacy, and professional and public health
education for muscular dystrophy and related diseases. MDA is the largest
nongovernmental sponsor of neuromuscular disease research. The
Association's programs are funded almost entirely by individual private
contributors. Visit www.mda.org for more information.
About Boddie-Noell Enterprises
Boddie-Noell Enterprises (BNE) is a diversified family-owned business
engaged primarily in restaurants and land development. BNE is the largest
Hardee's franchise operator in the United States with 340 restaurants
across four states. For more information about the company, visit
www.bneinc.com.
About Hardee's
Celebrating 50 years in the quick-service industry, Hardee's Food Systems
is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE : CKR ) of
Carpinteria, Calif. As of the end of its fiscal 2010 third quarter, CKE
Restaurants, Inc., though its subsidiaries, had a total of 3,147
franchised, licensed or company-operated restaurants in 42 states and 14
countries, including 1,221 Carl's Jr. restaurants and 1,913 Hardee's
restaurants. For more information, or to find a Hardee's near you, go to
www.ckr.com or www.hardees.com. Hardee's social media sites include
www.facebook.com/hardees, www.twitter.com/hardees and
www.youtube.com/hardees.