HOUSTON, Feb. 9, 2010 (GLOBE NEWSWIRE) -- Newswire.net, Inc., http://www.newswire.net/">www.NEWSWIRE.net, a subsidiary of Extensions, Inc. (Pink Sheets:EXTI) (http://www.ext.com/">www.ext.com), a technology company focusing on converting social media content into keyword Search Engine Optimization (SEO) traffic, announced today the signing of a Letter of Intent with The Idea Network, Inc. Newswire will acquire the noted media and public relations Company. The Idea Network, whose slogan was "all the publicity you need, all in one place," will be "a perfect fit with the direction of Newswire, in becoming a leader in the social media news agency," explained Extensions, Inc. President and Hotels.com Founder, Jeff Black.
The Idea Network was started in 2000 as a public relations firm for clients wanting to increase their exposure in the print, radio and television media spheres. The firm specialized in designing Public Relation's campaigns from the ground up, capitalizing on the agency's extensive contacts in the media world to generate buzz around a product, service or idea quickly and effectively. Using professionals with talent and skill in the fields of broadcasting, writing, public relations, media training and promotional tours, The Idea Network built a successful business around turning small ideas into big names.
Anyone who spends more than a few minutes watching television or listening to radio has not failed to notice how the same authors and speakers often show up on several shows one after the other in a short span of time. "The View" on ABC one day, "The Daily Show with John Stewart" the next, followed by interviews on news programs and radio shows and appearances on the covers of magazines: these sorts of media blitzes are the specialty of The Idea Network.
The success of the firm is due in no small part to the network built up by founder Erin Saxton. Possessing what some have called "the most valuable rolodex on the planet," Saxton understands that in the business of public relations, it is not what you know but who you know that counts. The agency has built its reputation on another one of its mottos, "the ones the media calls back."
The Idea Network also promotes a learning process it has dubbed "Speed Dating the Media." This process helps those new to the publicity arena design their media campaign from the ground up. The process includes helping identify important people in the world of media, organizing promotional materials, developing an effective strategy, avoiding mistakes and common pitfalls, and what to do when booked for an appearance on a show.
About:
Extensions, Inc. creates revenue generating opportunities for our clients and portfolio companies by leveraging our technology to convert social network activity into search engine optimized (SEO) keyword traffic. To learn more about how we can help your company please visit http://www.ext.com/">www.EXT.com.
Newswire is a full service media and public relations agency leveraging a social network of independent journalists. Newswire creates customized performance based campaigns which allows clients a multi prong approach to generating global traffic. To learn more about Newswire and how we can help your company please visit http://www.newswire.net/">www.NEWSWIRE.net.
The Newswire.net, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6308
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