BOSTON, MA--(Marketwire - February 10, 2010) - Top performing companies are using digital
signage to deliver content to their customers in an interactive and
engaging manner, increasing customer advocacy over six times more than
average companies. The latest research report,
Digital Signage: A Path to Customer Loyalty,
Brand Awareness, and Marketing Performance announced today by
Aberdeen Group, a Harte-Hanks Company
(
NYSE:
HHS), finds that organizations turn to digital signage to combat the
decline in effectiveness of traditional marketing and to meet the changing
expectations of their target audience.
The research report delivers 22 pages of hard-hitting facts based on
responses from over 130 companies, and investigates the steps top
performing midmarket companies are taking to improve agility and decision
accuracy.
The report reveals the strategies top performing companies use to meet
their marketing requirements, and found that:
-- Top performing companies are 73% more likely than average companies to
employ a content management system to drive content to their digital
signage system. Such companies were also twice as likely as their
average counterparts to employ performance reporting tools to track the
effectiveness of their signage efforts.
-- Top performing companies are 28% more likely than average companies to
devote resources to content creation for digital signage. However, top
performers are 39% more likely than the average to devote organizational
resources to managing this content after it has been created. The
ability to manage content is a true differentiator among digital
signage initiatives.
"Success with digital signage comes down to people, process, and
technology," says David Hatch, Senior Vice President of Research and
co-author of the study. "Best results occur when the right people are
dedicated to the task and are supported by management. Furthermore, the
ability to track customer behavior must become part of the overall
marketing process. Companies cannot ignore the growing range of
technological solutions that include hardware, software, and mobility."
Visit
Research.Aberdeen.com for
a complimentary copy of this research report, please visit:
http://www.aberdeen.com/link/sponsor.asp?cid=5389
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 854-5200, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
For more information on this report, please contact
max.gladstone@aberdeen.com.
© 2010 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com