SAMPO PLC STOCK EXCHANGE RELEASE 11 February 2010 at 11.15 am NEW DIVIDEND POLICY FOR SAMPO GROUP Sampo Group's Board of Directors has today decided to adopt a new dividend policy. According to the new policy total annual dividends paid will be higher than 50% of Group's net profit for the year (excluding extraordinary items). In addition share buy-backs can be used to complement the cash dividend. The new policy will for the first time be applied to the dividend paid in 2011. SAMPO PLC Board of Directors Further information: Jarmo Salonen Head of Investor Relations and Group Communications phone +358 10 516 0030 Distribution: NASDAQ OMX Helsinki The principal media Financial Supervisory Authority www.sampo.com