LOUISVILLE, Ky., Feb. 16, 2010 (GLOBE NEWSWIRE) -- Clix Marketing, a leading pay-per-click (PPC) advertising agency, has chosen ClickEquations as its new PPC bid management solution.
Clix Marketing is adopting the ClickEquations PPC advertising platform because of its superior automated bid management, clean user interface, superior reporting tools, and the company's exciting product road map.
"When evaluating which bid management solution we'd integrate with our other technologies at Clix Marketing, there were multiple factors our team had to consider," said Clix Marketing CEO and Founder, David Szetela. "We conducted extensive research before selecting ClickEquations. Superior bid management and a reporting tool that enables rapid campaign optimization across leading advertising channels won our business."
"Clix Marketing is well known in the paid search marketplace for their deep knowledge of PPC best practices, as well as their unique performance-based fee structure. They apply both skill and technology to deliver outstanding client results. CEO David Szetela is one of the most well-known and respected names in the industry, which makes us particularly proud to have been selected as the Paid Search Technology Platform for Clix Marketing and their clients," said Craig Danuloff, President of ClickEquations.
Features particularly important with ClickEquations:
- Superior automated bid management which factors in advanced attribution and allows the advertiser to exert flexible control.
- A clean, fast user interface which, as Szetela commented, "helps us get our work done faster on both the Search and Content Network."
- A powerful reporting tool that lets advertisers quickly view data that drives campaign optimization.
- An exciting product road map that will include game changing features to propel the tool further out in front of the pack.
Joseph Kerschbaum, Clix's new Director of Client Services, explained, "When you are managing hundreds of large-scale, online advertising campaigns, the best bid management, reporting and optimization software provides our clients with a real competitive advantage. Our team is looking forward to the increased campaign ROI we expect to realize with ClickEquations."
About ClickEquations
ClickEquations is a complete PPC campaign management platform designed for large advertisers and agencies. ClickEquations helps scale and optimize PPC spend with automated analytics, flexible bid management and intuitive campaign editing. Their built-in guidance helps clients identify and act on areas of opportunity and loss.
ClickEquations Analyst, a unique Excel plug-in, offers unlimited customization of sharable reports and dashboards as well as unprecedented analytics power.
Founded in 2006 and located outside of Philadelphia, PA, ClickEquations is venture-capital backed and run by a seasoned management team.
About Clix Marketing
Founded by online advertising expert David Szetela, Clix Marketing is one of the few agencies that specialize exclusively in pay-per-click (PPC) advertising, creating and optimizing clients' Google AdWords, Yahoo! Search Marketing and Microsoft adCenter advertising campaigns. Clix is also one of the few agencies paid according to their performance – as a percentage of profit or a commission per sales lead generated.
About Clix Marketing CEO and Founder, David Szetela
David Szetela has had a 25+ year career working for small magazine publishers as well as Apple Computer and Ziff-Davis Publishing that has provided him deep experience in direct response marketing. His articles on PPC advertising have been published in MediaPost, Search Engine Watch, Search Engine Land, MarketingSherpa, and on his company's blog, http://www.clixmarketing.com/blog. He is the Principal PPC Editor of the paper and online publication SEMJ.org (http://www.semj.org/editors.html) and the PPC expert faculty member for the online certification company Market Motive. He is also a frequent speaker at Search and Advertising industry events like Search Engine Strategies, SMX, PPC Summit and ad:tech, and he hosts a weekly radio show called PPC Rockstars (http://www2.webmasterradio.fm/ppc-rockstars/), distributed by Webmasterradio.fm and iTunes. Szetela's book on PPC Content Advertising "Customers Now" was published in November 2009, and his Wiley/Sybex book "PPC Advertising on One Hour a Day" will be published in May 2010.