News Facts:
- Omni-ID, the leading supplier of
high-performance passive UHF RFID tags, was selected by horticulture and
flower industry auctioneer FloraHolland to tag and track trolleys that
transport flowers and plants throughout the supply chain. Omni-ID partner
Mieloo &
Alexander, business integrators specializing in RFID-enabled process
improvement, was instrumental in developing a complete UHF RFID solution to
meet FloraHolland's requirements.
- In 2008, FloraHolland
merged with VBA to create a single flower-auction organization with six
auction centers, a nationally operating intermediary organization and a
transit department. The merge created a need to integrate resources,
including the call for a redesign of 270,000 auction trolleys used for
logistical processes throughout the entire supply chain. As part of the
redesign, over the next two and a half years, every auction trolley will be
tagged with an Omni-ID passive UHF RFID tag.
- FloraHolland looked to Omni-ID for reliable UHF RFID technology to
tag and identify the auction trolleys. After rigorous testing by Mieloo &
Alexander on process, speed, reliability and multiple application scenarios
related to actual market conditions, the Company placed an order for
upwards of a quarter of a million Omni-ID Max ABS tags.
- Omni-ID Max
ABS tags showed near-perfect read rates near water-filled buckets, in a
high humidity environment, and with obstructed line-of-sight visibility of
the tags.
- The FloraHolland success is the result of the Mieloo & Alexander and Omni-ID partnership to deliver an end-to-end solution to the customer.
- "The 1-trolley project offered a unique opportunity to be ready for the
future and increase our ability to accurately track trolleys. Omni ID tags
demonstrated superior performance and were able to withstand Flora
Holland's process and heavy industrial environment. Because of this, we
believe Omni-ID will help future projects aimed at improving internal
logistics processes of Flora Holland, as well as those between and with
supply chain partners," said Johan Star, Advisor Supply Chain Logistics,
FloraHolland. "After numerous tests, we saw the clear difference that
Omni-ID's Max ABS tags brought to our best-in-class business."
- "Omni-ID's ultimate goal is to revolutionize business and demonstrate
immediate customer benefits, regardless of market," said Tom Pavela, CEO,
Omni-ID. "By using Omni-ID RFID tags to provide greater insight into
its supply chain and the real-time state of its trolleys, FloraHolland will
be able to continue its reputation as a high-quality auction network with
the most cost-effective model."
- "FloraHolland presented a unique RFID challenge for highly functioning technology in the presence of varied environments," said Sander Merkx, Partner of Mieloo & Alexander. "We found that Omni-ID offered the perfect passive RFID tag to fit Flora Holland's requirements, and their proven technology enhances the effectiveness for our complete RFID solution."
Omni-ID is the leading supplier of high-performance passive UHF RFID tags that deliver near-perfect read rates on, off and near metals and liquids. Using a fundamentally different approach to RFID design, Omni-ID created a patented technology structure that allows for continued innovation and product development. Omni-ID has built a global partner ecosystem with leading RFID technology companies to deliver complete RFID asset tracking, supply chain management, work-in-process and cargo and container tracking solutions. To complement its product line, Omni-ID has a full service bureau offering to ensure efficient and seamless deployment of RFID implementations. With offices in Foster City, Calif. and in the UK, along with a manufacturing facility in China, Omni-ID's mission is to drive the widespread adoption of RFID technology as the optimal tracking and identification solution. For more information, visit www.Omni-ID.com. About Mieloo & Alexander
Mieloo & Alexander - Business Integrators is a consultancy firm specialized in supply chain strategy and transformation, and an integrator delivering advanced, turnkey RFID solutions. We also offer modular, integrated RFID solutions for Asset Tracking, Fashion & Apparel Retail Stores (TracEye) and Luggage Handling. We combine our unique expertise, skills and experience with the proven capability to manage large scale, business or technology driven transformation programs, and a no-nonsense, hands-on approach. Mieloo & Alexander has built up long term relations with a customer base of multi-national corporations with (European) Head Quarters or subsidiaries in the Benelux, Germany and the United Kingdom. Mieloo & Alexander is based in Hoofddorp, The Netherlands and has a subsidiary in Recklinghausen, Germany. For more information, visit www.mielooandalexander.com.
Contact Information: Contact: Chris Iafolla SHIFT Communications (617) 779-1857