BURLINGTON, VT--(Marketwire - March 15, 2010) - It's that time of year again, time to pick
up your
cleaning supplies to give your house a good scrub down for
spring. But not so fast, before you reach for your favorite cleaning
product, there's a new line of household disinfectant wipes and sprays on
store shelves that "kill germs* naturally" with the help of botanically
pure plant extracts.
Seventh Generation, the company that has lead the "responsible cleaning"
charge for the past twenty years, is tapping into the disinfecting power of
the herb thyme, to introduce an EPA registered disinfectant that kills
germs* naturally! The company is also partnering with eco-lifestyle
consultant and author of "The Conscious Kitchen" (March 2010, Clarkson
Potter/ Publishers), Alexandra Zissu, to educate consumers about no
compromise solutions to clean their homes.
"Parents are in information overload and afraid that we're not doing enough
to keep our families healthy," said Zissu. "Now there is a simple choice
with Seventh Generation's new botanical disinfectant that kills germs*
naturally."
Here's some food for thought, 37 percent of parents buy organic produce
when available (according to a survey conducted by Harris Interactive and
commissioned by Seventh Generation), yet most will put that organic produce
on a surface that was cleaned with
cleaning
products that may contain harsh chemicals.
"I make a conscious choice to avoid food grown with chemical pesticides. So
when it comes to cleaning my kitchen, I make a similar effort," said Zissu.
"Cleaning product residues can remain on surfaces post-scrubbing. I don't
want those getting on my carefully sourced organic chicken! This is easily
avoided by using a botanical disinfecting cleaner that doesn't need a rinse
step."
Here are a few of Zissu's other tips for maintaining a healthy kitchen:
-- Home is Where the Clean Is
Your standard cleaners are good for removing soils and dirt from kitchen
surfaces, but to tackle germs you need a cleaner that is effective against
bacteria and viruses. Many cleaners contain ingredients that have
antimicrobial properties such as vinegar or hydrogen peroxide, but the germ
killing power of these is not necessarily guaranteed. To be sure you are
killing germs, use an EPA registered disinfectant. Seventh Generation
tapped into the disinfecting power of the common garden herb thyme, to
create a
disinfecting cleaner that is EPA
registered to kill germs* naturally.
Seventh Generation Green Kitchen Tips... Add One
-- Change is Good
Choosing cleaning products without indoor air pollutants like volatile
organic compounds, or VOCs, is a simple and effective way to reduce your
indoor air pollution. How do you tell if the product you're using contains
a VOC? If it has that "clean" smell, chances are that the smell is actually
chemicals that can be dangerous to our health.
-- Think before you spray
Residues from cleaning products can last on a surface for a long time and
travel to areas that we do not intend them to. Don't contaminate your food
by prepping it on a surface that may contain harsh chemical residues --
rinse cleaning products from food preparation surfaces carefully or use
botanical
disinfecting cleaners that do not require
a rinse step.
-- Make the Old New Again
Think twice about the items that you're using to clean and dry your kitchen
equipment and dishes. Use rags (like old t-shirts and washcloths) instead
of paper towels. If you aren't prepared to kick your paper towel addiction
just yet, use only recycled versions that are unbleached or haven't been
whitened with chemicals containing chlorine.
-- The Writing is on the... Sponge
Be sure to read the fine print on sponges and do not purchase antimicrobial
sponges, as they might have been treated with pesticides. Remember to store
sponges in a dry place and frequently clean them by popping wet sponges in
a microwave for two minutes or boiling sponges for three minutes in water.
-- Mom Was Right, Wash Your Hands
Wash your hands with soap and water before and after prepping food, and
always before eating. So much of what can be potentially harmful in a
kitchen can be reduced by this simple act that doesn't require any harsh
chemicals whatsoever.
Seventh Generation's
disinfecting sprays and wipes are the first disinfecting
cleaners to meet Whole Foods Market's stringent ingredient standards. The
active ingredient in the line is thymol, a component of thyme oil which is
derived from the herb thyme With the help of breakthrough technology
developed by CleanWell Company, the power of this popular herb has been
harnessed into a product that is effective against Influenza A Virus
including H1N1 and other germs*.
The four-SKU disinfectant line available for retail shelves in February
2010 includes:
-- Seventh Generation Disinfecting Multi-Surface Cleaner, 26oz
(MSRP $2.99 - $3.99)
-- Seventh Generation Disinfecting Bathroom Cleaner, 26oz
(MSRP $2.99 - 3.99)
-- Seventh Generation Disinfecting Wipes, 35-count canister
(MSRP $2.99 - $3.99)
-- Seventh Generation Disinfecting Wipes, 70-count canister
(MSRP $4.99 - $6.69)
Retailers expected to introduce the new product line include Whole Foods
Market, Target, Kroger, Publix, Super Valu, Stop & Shop, Babies 'R' Us,
Amazon.com, Diapers.com and local natural grocers nationally.
About Seventh Generation Disinfectants
An innovative partnership with CleanWell Company, makers of the patented
thyme-based disinfecting technology, brings you a new line of Seventh
Generation Disinfecting Cleaners that are Powered By Cleanwell™. The
active ingredient in the disinfectant line, thymol, is a component of thyme
oil which is derived from the herb thyme. The products kill 99.99 percent
of germs* naturally in a streak-free formula that enables quick and easy
cleaning. Made with essential oils including thyme and lemongrass, the
products deodorize and effectively control odors. Additionally, the
disinfecting products do not smear or spot, and the wipe
material is processed chlorine free. Seventh Generation's disinfectants
are classified in the lowest of four EPA toxicity categories.
About Seventh Generation
Seventh Generation is committed to being the most trusted brand of
household and personal-care products for your living home. Our products are
healthy solutions for the air, surfaces, fabrics, pets, and people within
your home -- and for the community and environment outside of it. Seventh
Generation also offers baby products chlorine free diapers and baby wipes.
The company derives its name from the Great Law of the Iroquois Confederacy
that states, "In our every deliberation, we must consider the impact of our
decisions on the next seven generations." Every time you use a Seventh
Generation product you are making a difference by saving natural resources,
reducing pollution, and making the world a better place for this and the
next seven generations.
For information on Seventh Generation cleaning, paper, baby and feminine
personal care products, to find store locations, and explore the company's
website visit
www.seventhgeneration.com. To read more about Seventh Generation's
corporate responsibility, visit the Corporate Consciousness Report at:
www.seventhgeneration.com/corporate-responsibility/2008.
About CleanWell Company
CleanWell Company's mission was born over a decade ago from a family's need
to find cleaning and disinfecting products that could be used around the
founder's severely immune compromised son. The CleanWell scientific team
was the first to discover how to blend thyme to kill 99.99% of germs*
naturally. CleanWell is passionately committed to developing innovative
solutions that offer consumers a way to clean without compromise. For
information about CleanWell Company visit
www.cleanwelltoday.com.
About the Survey
This Seventh Generation survey was conducted online within the United States
by Harris Interactive on behalf of Coyne PR from March 5 to March 9, 2009
among 2,852 adults ages 18 and older, of whom 757 are the parent or legal
guardian of a child/children under the age of 18 that lives in their
household. This online survey is not based on a probability sample and
therefore no estimate of theoretical sampling error can be calculated. For
complete survey methodology, including weighting variables, please contact
Erin Bobal at
EBobal@coynepr.com.
*Refer to product labels for full details.
Contact Information: Contact:
Erin Bobal
(212) 938-0166
ebobal@coynepr.com
www.seventhgeneration.com
Meghan Butler
(802) 540-3519
meb@seventhgeneration.com