GLENVIEW, Ill., March 24, 2010 (GLOBE NEWSWIRE) -- Apple Rush Co., Inc. (Pink Sheets:APRU) is pleased to announce that the Company's Apple Rush™ Organic 100% Juice products will be in the Passaic, NJ ShopRite® as of April 2010. ShopRite® of Passaic will be carrying Apple Rush™'s 12oz bottles of Pomegranate, Strawberry, Raspberry, Cranberry and Original Apple. As part of ShopRite®'s official launch and promotion of the Apple Rush™ product line, there will be a live webcam presentation of "Ask the Kosher-Expert Rabbi" featuring Rabbi Yerachmiel Landy who will be talking directly to consumers at the in store tasting.
ShopRite® has grown into the largest retailer-owned cooperative in the United States and the largest employer in New Jersey. The cooperative is comprised of 45 members who individually own and operate supermarkets under the ShopRite® banner. Today, Wakefern and ShopRite® together employ more than 50,000 people throughout New Jersey, New York, Connecticut, Pennsylvania, Delaware and Maryland.
Apple Rush™ products meet all the requirements to achieve the Blue Ribbon K kosher supervision label, which includes selling or serving food ritually fit according to Jewish law. The Company has proudly embraced the kosher education outreach efforts in the New York and New Jersey areas and has worked closely with the Passaic, NJ outreach organization Ohr La Yehudim Inc. to help make supermarkets become more informed about what "kosher" means and represents.
"We applaud the great pride Apple Rush takes in the certified organic status and health benefits of its products," stated Rabbi Yerachmiel Landy, Director of Ohr La Yehudim.
"We are very excited and encouraged with the growth and exposure we are achieving," stated Robert Corr, CEO of Apple Rush Co., Inc. "We are proud to have our product line in one of the largest grocery stores in New Jersey and are hopeful it will lead to more 'kosher counselor' opportunities."
For more information on ShopRite®, please visit: www.shoprite.com
For more information on Apple Rush Co., Inc., please visit: www.applerush.com
About Apple Rush Co., Inc:
Apple Rush Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages. The company markets its products through an extensive distribution network nearly 40 Distributors throughout the U.S. and in foreign markets. The Company's flagship product line of Organic Apple Rush™ Sparkling Beverages currently has six mainstream flavors in glass bottles and the top three sellers Original Apple, Pomegranate and Cranberry in cans. For more information on Apple Rush Co., Inc. visit: www.applerush.com
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