DNA Beverage Corporation and Crozier Roberson Motorsports Sign Title Sponsorship Agreement for 2010 Season

DNA Energy Drink Continues to Increase Its Presence in Motor Sports by Becoming the Title Sponsor of C & R Racing in the Exciting AMA Pro Road Racing Series


BOCA RATON, Fla., April 6, 2010 (GLOBE NEWSWIRE) -- DNA Beverage Corporation (Pink Sheets:DNAB), makers of DNA Energy Drink®, named the world's best tasting energy drink for 2010 at the World Beverage Competition in Geneva, Switzerland and DNA Meat Snacks, both favorites of the action sports community, announced today a new agreement with C & R Motorsports. This agreement now gives the Company a major presence in all three AMA Motor Sports Series; Motocross, Supercross and Superbike Road Racing.   

Darren Marks, President of DNA stated, "We believe the signing of the C & R agreement is a significant step in bringing additional market awareness to our entire product line as we continue to expand into new markets across the country." Marks added, "The signing of the C & R Racing Team, with their aggressive, up-beat marketing fit is the perfect complement to DNA's title sponsorship of the DNA Shred Stix Yamaha Star Racing Team."

For the upcoming season Crozier Roberson Motorsports will field two Ducati 848s in this year's AMA Pro Daytona Sport Bike Series. Boasting the riding talents of Mark Crozier, who earned the 2009 AMA SunTrust Moto-GT 1 title and another top racing ace to be named next week, this team will be looking to put the DNA colors on the podium at each race in this year's series.

"We are excited to fly the DNA Energy Drink® banner," said team owner Robbie Roberson. "DNA Beverage Corporation is an outstanding company. They are well-versed in the motorcycle industry and their business savvy and aggressive, up-beat marketing fit right in with our racing program. We know that their association with our team will be extremely beneficial."

www.cnr-motorsports.com

About DNA Products

DNA Beef Jerky, DNA Shred Stix and DNA Energy Drinks are products of DNA Beverage Corporation. DNA Energy Drinks and DNA Meat Snacks are high quality products manufactured to exact standards to achieve superior taste. DNA Energy Drink comes in Citrus, Sugar Free Citrus, and Lemon Lime flavors. DNA Beef Jerky comes in Original and Teriyaki flavors and DNA Shred Stix come in Original, Pizza, and Spicy Jalapeno flavors.

DNA Energy Drink and DNA Shred Stix remain true to its action sports roots. We support athletes, artists, and events on the local and national levels. We also support our accounts and local shops through our grass roots marketing programs. For more info go to www.dnabeveragecorp.com.

For more information about DNA Energy Drink, its athletes and sponsorships, please visit:

http://cts.businesswire.com/ct/CT?id=smartlink&div=hfhjbghgg&url=http%3A%2F%2Fwww.dnaenergydrink.com&esheet=5934050&lan=en_US&anchor=www.dnaenergydrink.com&index=1.

The DNA Beverage Corp. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7258

Safe Harbor Forward-Looking Statements

To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.



            

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