PALO ALTO, CA--(Marketwire - April 8, 2010) - Criteo, a leader in e-commerce ad retargeting solutions, today announced a significant push to bring its breakthrough pay-per-click (PPC) personalized retargeting solution to the US. The company has relocated its corporate headquarters to Palo Alto, Calif. and expanded the executive team in support of its rapid worldwide growth.
Criteo is the first company to offer display ad retargeting using a performance-based pure CPC model. Throughout hundreds of campaigns, this model has proven to drive post-click conversion rates at levels significantly higher than paid search, offering e-retailers a low-risk, high-return solution to retarget ready-to-buy prospects at scale across the Web.
Founded in Paris, France, in 2005, Criteo has more than 400 customers worldwide, including several of the top 100 e-commerce brands in the world and serves approximately four billion retargeted ad impressions per month.
Retargeting Performance Redefined
More than 95 percent of consumers leave e-commerce Web sites without making a purchase, taking an average of five visits before becoming a spending customer. Despite this, retargeting services remain a vastly underutilized marketing technology. Advertisers who have implemented traditional retargeting have frequently experienced disappointing conversion rates compounded by poor scalability and the high costs of campaign deployment.
To address this pain, Criteo works with e-retailers to create the most personalized, retargeted display advertisement for each individual site visitor. Each ad banner created contains product-specific information -- generated in real-time -- based on past shopping behavior and powered by proprietary ad personalization and prediction algorithms. Criteo is a "one-stop-shop" for retargeting campaign deployment, saving advertisers time and money by offering personalized banner design, media buying, ad serving, campaign optimization and real-time reporting. Importantly, Criteo customers pay only for clicks that bring shoppers back to their sites, and because Criteo calculates success using pure "post-click" conversions rather than "view-through" or banner "mouse-over," their customers experience true ROI.
"For large US e-commerce brands, personalized retargeting is one of the most effective ways to optimize client acquisition and retention," said JB Rudelle, CEO and founder of Criteo. "With our huge success in all key European markets, we have proven that retargeting can scale to the next level. Thanks to our breakthrough technology, we have transformed a niche product into a massive and ultra effective marketing channel."
To drive the company's US expansion, Rudelle has relocated to the US to lead and grow the team and has recently brought on several seasoned business veterans. Karen Dayan joins the company as VP of marketing from Microsoft with 14 years of international experience in data-driven product marketing and program development. Jeff Mills assumes the role of VP of strategic partnerships, bringing more than 13 years of marketing, sales and leadership experience at leading Internet companies including Yahoo! and SideStep.
"Criteo is on a mission to deliver personalized retargeting on a scale never before seen in the US under the most efficient and cost effective business model," said Dayan. "I am excited to be joining the team in this period of rapid growth and expansion and am looking forward to helping e-retailers struggling with traditional display ad models to discover Criteo's performance retargeting solution."
About Criteo
Criteo is the global leader in scalable performance retargeting. Criteo enables its e-commerce customers to re-engage with visitors to their site via personalized display ads across the Internet. These ads are dynamically generated in real-time with individually selected products. The result is greatly increased customer acquisition and retention. Criteo's solution is 100 percent turnkey, easy to integrate and delivers phenomenal ROI since clients pay only for valuable prospects that click-through and return their website on a cost-per-click basis. Criteo displays more than four billion retargeted banners each month across a wide variety of premium Web sites and currently has more than 400 satisfied clients from the top e-commerce companies around the world. For more information, please visit http://www.criteo.com.
Contact Information:
Contact information:
Rachel Levine
LaunchSquad
415.625.8555
criteo(at)launchsquad(dot)com