SSAB at the World Expo in Shanghai

SSAB at the World Expo in Shanghai

On the 13th and 14th of May SSAB invites you to take part in inspiring seminars
and demonstrations of the use of high strength steel products. The seminars will
take place in the Swedish Pavilion at the 2010 World Expo in Shanghai. 


For two days SSAB CEO Olof Faxander and SSAB APAC President Martin Pei will join
forces with the top engineers to give you a glimpse of how Chinese companies can
benefit from using value added high strength steel.

“We wish to share our knowledge of steel with the Chinese market.  I am sure
that there are many mutually beneficial co-operations to be established,” says
SSAB CEO Olof Faxander.

In the Swedish pavilion in Shanghai, on the 13th and 14th of May, you will meet
the top management of SSAB. You will also be able to participate in three
technical seminars at which SSAB's experts will show how SSAB products offer
improvements for the automotive industry, the construction industry, lifting and
mining, to give just a few examples. Guests will also get a chance to experience
high strength steel in live interactive demonstrations.
 
The Swedish pavilion, built to showcase the Swedish Spirit of Innovation, is
also an example of SSAB's engineering ingenuity. The pavilion is constructed
using a new kind of steel called Prelaq Energy.

“Prelaq Energy is one of our value added steels. It reduces energy consumption
in a building by up to 15 percent. It is one example of how innovation can help
build a better world,” says APAC President Martin Pei.
 
The seminars start in the morning with a general introduction to SSAB and the
company's activities in China by SSAB CEO Olof Faxander and SSAB APAC President
Martin Pei. The afternoon is dedicated to a closer look at the benefits of high
strength value added steel in different applications. The moderator on both days
is the TV celebrity and entrepreneur Johan Björkstén.

For further information please contact:
Meilly Yang, Manager marketing SSAB APAC, Tel. +86 139 167 02605
Tommy Löfgren, Director, external communications, Tel. +46 70 525 94 14



SSAB is a global leader in value added, high strength steel. SSAB offers
products developed in close cooperation with its customers to reach a stronger,
lighter and more sustainable world.

SSAB employs 8 700 people in over 45 countries around the world and operates
production facilities in Sweden and the US. SSAB is listed on the NASDAQ OMX
Nordic Exchange, Stockholm.