(CCTR) World's Fair Opens Tomorrow in Shanghai and China Crescent Announces Trade Mission With Nova Energy (NVAE) and NuMobile (NUBL)

DALLAS, TX--(Marketwire - April 30, 2010) -  China Crescent Enterprises, Inc. (OTCBB: CCTR) will be conducting a Trade Mission to China in conjunction with 2010 World's Fair, or Expo 2010. The World's Fair, opening tomorrow and continuing through October 31 in Shanghai, is expected to attract some 70 million visitors. China Crescent's Trade Mission is scheduled to begin May 24^th. In addition to presenting micro-cap public investors with an overview of early stage and start-up investment opportunities in China aligned with China Crescent's business plan, the Trade Mission agenda will include a CEO conference with China Crescent partners Nova Energy (PINKSHEETS: NVAE) (OTCQB: NVAE) and NuMobile, Inc. (OTCBB: NUBL). 

The CEO conference will concentrate on developing a channel to provide brand name Chinese-based technologies in East Africa. China Crescent is a Huawei and Lenovo reseller and has plans to expand its regional reseller footprint into East Africa through its partnerships with Nova and NuMobile. Nova and NuMobile already have a presence in the East Africa region. China Crescent is a systems integration service provider of brand name technologies and reported $45 million in profitable annual revenue in 2009. A Webcast highlighting the partnership has been released and is available for on-demand viewing at http://chinacrescent.com/wcdu_20100427.htm.

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About China Crescent Enterprises, Inc. (www.chinacrescent.com)

China Crescent is a systems integration service provider that markets technology outsourcing services in China including the sale and service of brand name technologies such as Microsoft, Oracle, Cisco, IBM, HP and Dell. Following a strategic acquisition last year, the Company expanded its business line to include original design manufacturing (ODM). China Crescent reported $45 million in profitable revenue in 2009 after reporting over $40 million in revenue for both 2007 and 2008 and has set a goal of reaching $100 million in revenue in 2010.

Headquartered in Dallas with operations in Shanghai, Shenzhen, Dalian and Beijing, China Crescent bridges the gap between global business cultures to assist clients worldwide realize the advantages of the high quality, low cost technology products and services available from China. China Crescent also assists clients in localizing products and services to realize the tremendous growth potential available by expanding into the Chinese Market.

"SAFE HARBOR STATEMENT" UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995
This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause China Crescent's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

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Contact:

China Crescent Enterprises, Inc.
ir@chinacrescent.com
214-722-3060