BOCA RATON, Fla., May 4, 2010 (GLOBE NEWSWIRE) -- DNA Beverage Corporation (Pink Sheets:DNAB), makers of DNA Energy Drink®, named the world's best tasting energy drink for 2010 at the World Beverage Competition in Geneva, Switzerland, and DNA Meat Snacks, both favorites of the action sports community, announced today that its complete line of products are now being made available to consumers in the State of Michigan.
Intrastate Distributors Inc. ("IDI") is a beverage wholesale corporation that sells water, juice, soda pop and beer to retail accounts. IDI began operations in Livonia, Michigan in 1981 with 1 truck and now conducts business in its 172,000 square foot facility, selling such prestigious brands as AriZona, Crush, Snapple, SoBe, Welch's, Gatorade, and Nantucket Nectars. IDI also is a contract packaging facility as well as a bottler for their own products and those of others.
"I am very pleased with the personnel and support that is being provided by DNA Energy Drink®, DNA Beef Jerky™ and DNA Shred Stix™," said Tim Babish, IDI's founder. Mr. Dabish added, "The Beef Jerky and Stix lines are excellent additions to the DNA Energy Drink."
Jeff Martin, DNA's Midwest regional vice president, said, "We are extremely pleased with the way the initial launch has progressed and the multiple reorders we have received in the few short weeks since we began." Martin added, "Things are off to a great start with IDI, and we expect them to only get better as our marketing initiatives begin to take hold."
"The Company's decision to enter the Midwest at this time was based upon the strong presence of the action sports community in that area and the way it relates to our core demographic. In addition, this decision was based upon the great distributor network located throughout the region, with IDI as its central hub and our own Jeff Martin, an industry professional, to oversee the market," stated Russ Rickon, DNA's national sales vice president.
About DNA Products
DNA Beef Jerky, DNA Shred Stix and DNA Energy Drinks are products of DNA Beverage Corporation. DNA Energy Drinks and DNA Meat Snacks are high quality products manufactured to exact standards to achieve superior taste. DNA Energy Drink comes in Citrus, Sugar Free Citrus, and Lemon Lime flavors. DNA Beef Jerky comes in Original and Teriyaki flavors and DNA Shred Stix come in Original, Pizza, and Spicy Jalapeno flavors.
DNA Energy Drink and DNA Shred Stix remain true to its action sports roots. We support athletes, artists, and events on the local and national levels. We also support our accounts and local shops through our grass roots marketing programs. For more info go to www.dnabeveragecorp.com.
For more information about DNA Energy Drink, its athletes and sponsorships, please visit:
Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.