WESTPORT, Conn., May 4, 2010 (GLOBE NEWSWIRE) -- Unparalleled growth in social media outlets such as Facebook, YouTube, Twitter and blogs has spread into the sphere of investor communications. In response, Rivel Research Group has launched Social Media's Role in Investor Communications -- the most comprehensive national, survey research-based examination of social media's role in communicating with the investment community to date.
Focused on a representative sample of sell-side analysts, buy-side investors and investor relations professionals, yielding over 300 interviews, Social Media's Role in Investor Communications will provide valuable insight into current usage trends of social media for investor communications. It will afford strategic guidance into the best practices of social media for investor relations, what the investment community expects from companies via social media and how much of an impact such outlets have on decision making. In addition, the report will offer a reservoir of knowledge and analysis to help ensure that the unique information needs and requirements of analysts and investors are satisfied.
Highlights from the report include:
- Expected impact of social media on how companies communicate with the investment community
- The primary advantages/disadvantages of a company using social media channels
- The outlet most often used for work purposes (e.g., blogs, Twitter, Facebook, etc.) and how useful social media is to company analysis
- The types of information companies release via a social media outlet, and the content investment professionals find most useful from such websites
- Which blogs are used most often and what is expected from an official company blog
- Whether or not using Twitter to release information is or will become a viable medium for shareholder communications, and the types of information most appropriate to disseminate via Twitter.
Rivel Research Group also announced today that its second Intelligence Council Conference will be held at The Roosevelt Hotel in New York City on June 29. While a full spectrum of IR themes will be addressed at the event, social media figures to be a widely discussed topic among the attendees as it plays a more prominent role in investor communications. Details on the event will be forthcoming.
Social Media's Role in Investor Communications will be published in June 2010. For further information about the report and to reserve a copy, please contact Barbara Sullivan, Director of Marketing, at (203) 635-4383 or via email at bsullivan@rivel.com.
About Rivel Research Group
For nearly 20 years, Rivel Research Group has completed numerous custom survey research studies addressing the practices of corporate investor relations programs and emerging trends in the field. This expertise has allowed Rivel to gain a well-founded understanding of the investment and communication issues most important to the financial community.
Rivel Research Group specializes in delivering actionable insight based on in-depth measurements of the global investment community. Gathering, analyzing and interpreting investment community feedback is our only business. Rivel's highly experienced staff provides the well-informed, unbiased and strategically relevant intelligence companies need to effectively communicate with such important constituencies as sell-side analysts, buy-side analysts, portfolio managers, the financial media and other influential audiences. The comprehensive information that Rivel supplies enables companies to evaluate performance, formulate strategy and identify opportunities to achieve corporate objectives directed toward these groups. Additional information concerning Rivel is available on its website at www.rivel.com
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