Artificial Life Reveals Recent Statistics for iPhone Downloads

Linkin Park Game Achieved Many #1 Rankings Globally


LOS ANGELES, BERLIN and HONG KONG, May 10, 2010 (GLOBE NEWSWIRE) -- Artificial Life, Inc., (OTCBB:ALIF), (http://www.artificial-life.com), today revealed its current iPhone title sales, download numbers and key ranking statistics.

The Company announced that as of April 30th, 2010, it has produced and released 29 games for the iPhone, iPod touch and iPad. So far, the top title was downloaded close to 2.8 million times, the second most over 2.3 million times and the third most over 1.7 million times. The average number of downloads per game was about 0.42 million. Paid iPhone games were sold at between USD 0.99 to USD 4.99 with an average price per game of USD 2.49.

The total number of iPhone game downloads generated as of the end of April 2010 was approximately 4.4 million in total compared to approximately 8 million for the whole year of 2009.

The Company had already announced earlier this year the release of three new iPhone games on the Apple App Store: Linkin Park 8-Bit Rebellion! – the first ever massive multiplayer iPhone game featuring the rock band Linkin Park; Red Bull Racing Challenge and Spartacus: Blood and Sand – the official game for the TV series from Starz Digital Media.

The Company's latest release, the Linkin Park 8-Bit Rebellion! game was particularly successful and has hit the #1 rank for music games for iPhone and iPad in a total of 22 countries, achieved a Top 5 ranking in 38 countries and Top 10 ranking in 47 countries since its release. In the Adventure Game category it reached Top 5 rankings in 16 and Top 10 rankings in 21 countries. The game also achieved a Top 50 overall games ranking in 18 countries and Top Gross 50 record in 15 countries respectively.

Among the produced games, 21 are based on licensed and branded intellectual property from a variety of licensors while 8 games are based on Artificial Life's proprietary IP. The games have been sold in a total of 84 countries worldwide. The distribution of game downloads by regions is: 52% in North America, 32% in Europe and Africa, 11% in Asia Pacific, 3% in Latin America and 2% in the Middle East. The Top 5 countries in terms of number of downloads for our products are: United States, United Kingdom, Canada, France and Germany (with 47%, 10%, 6%, 5% and 5% of downloads respectively).

As of April 30th, 2010, all the new games released have achieved Top 100 or higher download rankings in their categories.

"2010 has started very well for our iPhone and iPad business. We again achieved many #1 rankings for our products all around the globe. This speaks for the quality of our games. And just in the first 4 months of the year we have already generated over 50% of the downloads we generated in the full fiscal year 2009. We will continue to produce high quality games and business apps for the iPhone and iPad throughout the remainder of the year," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

(iPod is a trademark of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc. App Store is a service mark of Apple Inc.)

About Artificial Life, Inc.

Artificial Life, Inc. has been a pioneer in artificial intelligence and mobile technology since its inception in Boston in 1994. We are a public U.S. corporation (OTCBB:ALIF) with listing on the Frankfurt Stock Exchange (Frankfurt:AIF) (Xetra:AIF) and headquarters in Los Angeles. Our production center is in Hong Kong and we have additional offices in Berlin, Germany (EMEA headquarters) and Tokyo, Japan. As a leading provider of broadband mobile content and technology solutions in the world, we develop and sell a wide range of mobile applications for 3G, 3.5G and 4G network-enabled mobile (smart) phones. Currently our main business areas are: high quality 3D interactive (massive multiplayer) mobile games, mobile participation television, mobile business applications and our mobile commerce technology platform OPUS-M. We are supporting all major mobile phone operating systems and platforms. Recognized internationally for outstanding content quality and technology we have received many international awards and have been ranked one of the fastest growing companies in Asia Pacific by Deloitte.

For more information about Artificial Life, Inc., please visit our website http://www.artificial-life.com">www.artificial-life.com or our product websites: http://www.botme.com">www.botme.com, www.mopa-tv.com and http://www.opus-m.com">www.opus-m.com.

Facebook: http://www.botme.com/ref/alife-fb

Twitter: http://twitter.com/alifegames

MySpace: http://www.myspace.com/artificial_life_inc

YouTube: http://www.youtube.com/user/alifegames

The Artificial Life logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=1669

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "expect", "intend", "plan", "anticipate", "believe", "estimate", "predict", "potential", "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on March 16, 2010. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.
 



            

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