Metsä Tissue brands now stronger than ever - brilliant start-up for rebuilt PM 10 at Mänttä mill

Metsä Tissue Corporation Press release 11 May 2010

The rebuild of PM10 at Metsä Tissue's Mänttä Mill was brought to conclusion
ahead of schedule, with the first reels produced on 22 April. The revamped
machine produces toilet paper and hand towel base paper for products marketed
under the Lambi, Serla and Katrin brands. 

The goal of the six million euro rebuild was to improve product quality over
and above brand promises and customer expectations. Another key motivation was
to improve energy efficiency, which is one of the company's strong focus areas.
The rebuild will reduce water consumption and contribute to energy savings in
line with Metsä Tissue's commitment to cut energy consumption by 20 percent
within three years. 

“The enhanced product quality will further strengthen our brand position. Serla
consumers and customers appreciate Serla's unique combination of ecological
awareness, high product quality and functionality,” says Markus Reivala, Serla
Brand Director. “I believe the investment will also consolidate Lambi's current
position as a premium brand - synonymous with softness - far into future. Metsä
Tissue's brands are a guarantee that quality, ecology and economy are always in
sound balance, which is directly supported by this investment,” Reivala
continues. 

 “The rebuild schedule was ambitious, but the project, implemented together
with Vaahto Pulp & Paper Machinery Group, was very successful and actually
proceeded ahead of plan. This was made possible thanks to the dedication and
excellent team input of all involved. The runnability and speed of the paper
machine and converting lines improved clearly, resulting in increased
efficiency. We now have good potential for a further productivity increase in
the future,” says Jori Sahlstén, Regional Operations Director, Northern Eastern
Europe and Mill Manager of the Mänttä mill. 
Further information:

Jori Sahlstén, Regional Operations Director, Northern Eastern Europe and Mill
Manager 
Tel.  +358 1046 47550
Email: jori.sahlsten@metsatissue.com

Lars Warvne, SVP, Technology & Operations
Tel. +46 (0)501 27 50 10
Email: lars.warvne@metsatissue.com


Metsä Tissue is a leading tissue paper products supplier to households and
large-scale consumers in Europe. We are also the world's leading supplier of
baking and cooking paper products. Our main brands are Lambi, Serla, Mola,
Tento, Katrin, Fasana and SAGA. We have production in Finland, Germany, Poland,
Russia, Slovakia and Sweden and we employ some 3150 people. Our turnover is EUR
890 million. Metsä Tissue is part of the Metsäliitto Group.