NuMobile (NUBL) and Nova Energy (NVAE) Partnerships to Be Featured in Upcoming (CCTR) China Crescent Trade Mission in Conjunction With World's Fair in Shanghai


DALLAS, TX--(Marketwire - May 14, 2010) -  China Crescent Enterprises, Inc. (OTCBB: CCTR) is scheduled to conduct a Trade Mission to China beginning May 24th in conjunction with the 2010 World's Fair, or Expo 2010. The World's Fair, currently underway and continuing through October 31 in Shanghai, is expected to attract some 70 million visitors.

China Crescent's Trade Mission is scheduled to include delegates from its NewMarket Technology Greenfield partners Nova Energy, Inc. (PINKSHEETS: NVAE) (OTCQB: NVAE) and NuMobile, Inc. (OTCBB: NUBL), who are also scheduled to conduct a CEO conference during the Trade Mission. The CEO conference will concentrate on developing a channel to provide brand name Chinese-based technologies in East Africa. China Crescent is a Huawei and Lenovo reseller and has plans to expand its regional reseller footprint into East Africa through its partnerships with Nova and NuMobile. Nova and NuMobile already have a presence in the East Africa region.

China Crescent is a systems integration service provider of brand name technologies and reported $45 million in profitable annual revenue in 2009. Last year, the Company further diversified its business offerings through the introduction of outsourcing services and by opening an original design manufacturing (ODM) business line. Recently, management also announced developing an opportunity to acquire an integrated circuit (microchip) manufacturing operation in China.

China Crescent $100 Million Revenue Expansion and Diversification Plan Featured in Founder Webcast

Separately, China Crescent recently released an on-demand Webcast presentation on the Company's expansion and diversification plan to reach $100 million in revenue. The Webcast reviews the Company's plans for expansion of its sales outside of China into East Africa and India and for diversification of its business offerings to include original design manufacturing (ODM) and integrated circuit (microchip) manufacturing. Earlier this year, China Crescent embarked on a major next step in the Company's ongoing development to build to a goal of achieving $100 million in profitable annual revenue for fiscal year 2010. As part of that plan, Dr. James Jiang was made the Company's new Chief Executive Officer. The plan was initiated last year when China Crescent introduced its new Outsourcing Services business line which contributed to the Company achieving a record $45 million in annual revenue for 2009 with over $2 million in net income. The Webcast is available for on-demand viewing on China Crescent's corporate website www.chinacrescent.com or directly at http://www.chinacrescent.com/wcrv_20100507.htm.

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About Nova Energy, Inc. (www.novaei.com)
Nova Energy, Inc. has launched an updated corporate strategy to pursue several business lines in the growing economy of East Africa, initially in Kenya. Nova has already begun several initiatives in the region to include initiatives in the Technology, Utility, Housing and Health products industries.

About NuMobile, Inc. (www.numobileinc.com)
NuMobile is building a portfolio of security and software solutions for the global mobile computing and smartphone market. Through a roll-up strategy, NuMobile plans to acquire and develop mobile computing solutions for a variety of applications, including mobile banking, for the global marketplace. The demand for mobile security and software applications is being driven in large part by the growing number of mobile phone sales into emerging economies that currently do not have substantial access to the Internet via desktop computing. Already in North America, the Company has also forged a partnership in the Chinese market and is developing a plan for the emerging economies of Latin America and East Africa. NuMobile is a SEC fully-reporting public company listed on the Over-the-Counter Bulletin Board.

About China Crescent Enterprises, Inc. (www.chinacrescent.com)
China Crescent is a systems integration service provider that markets technology outsourcing services in China including the sale and service of brand name technologies such as Microsoft, Oracle, Cisco, IBM, HP and Dell. Following a strategic acquisition last year, the Company expanded its business line to include original design manufacturing (ODM). China Crescent reported $45 million in profitable revenue in 2009 after reporting over $40 million in revenue for both 2007 and 2008 and has set a goal of reaching $100 million in revenue in 2010.

Headquartered in Dallas with operations in Shanghai, Shenzhen, Dalian and Beijing, China Crescent bridges the gap between global business cultures to assist clients worldwide realize the advantages of the high quality, low cost technology products and services available from China. China Crescent also assists clients in localizing products and services to realize the tremendous growth potential available by expanding into the Chinese Market.

"SAFE HARBOR STATEMENT" UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995
This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause China Crescent's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

Contact Information:

China Crescent Enterprises, Inc.
ir@chinacrescent.com
214-722-3060